We used our PatientConnectTM segmentation tool to explore how Canadians’ social values are shaping their behaviour in response to the COVID-19 pandemic.
To better understand what the healthcare community is doing to help build trust, we hosted a panel of healthcare leaders who are seeing the demand for increased collaboration and a need for [...]
We used our PatientConnect social values segmentation to examine effective communication strategies for influenza prevention and benefits of the flu shot in Canada.
Patients Are More Than Just Their Age: The Importance of Segmentation in the Health and Wellness Industry
New data is indicating younger Canadians are moving heavily toward relying on information found online to make their healthcare decisions, while older Canadians are tending to stick with more [...]