Environics Research

We recently invited seven prominent guest speakers from FinTech companies, incumbent banks and venture capitalist firms to share their views about Canadian consumer adoption of financial service [...]

The Authoritarian Reflex: Will It Manifest In Canada?

A wave of authoritarian populism has been evident in Europe, Britain and the United States over the past few decades. Many Canadians are wondering how these energies might manifest in their own [...]

The mood in Alberta? Disappointment in the federation

Financial Services, Health & Wellness, News & Announcements

Tony Coulson explores the growing economic concerns of Alberta and the feelings of disappointment in the federal government.

Physicians with retirement plans far outpace their peers on savings

The results of our recent MD Physician Retirement Readiness Study for MD Financial Management have been released. Read about the state of physician retirement readiness in the full report.

Political and Economic Uncertainty, Climate Change and AI, Pressing Concerns for Canadian Directors

Our recent survey for the Institute of Corporate Directors points to political and economic uncertainty as top-of-mind issues for the country's board directors.

Most Canadian First-time Home Buyers Anxious They Will Miss Out Because Of An Insufficient Down Payment

Our survey for Genworth Canada, in collaboration with Royal LePage, analyzed key trends among first-time homebuyers who purchased a home within the last two years.

Generation Relocation: Millennials Dreaming of Their Next Home Need to Move Out to Move Up

According to our recent survey, even though a third of Millennials report that city living is their preference, nearly two-thirds are willing to consider a shift from urban to suburban life in [...]

Canada’s Entrepreneurs Say Not Getting Paid on Time Hinders Growth

According to our survey for Interac Corp., seven in ten Canadian side hustlers and micro-businesses struggle to get paid on time, and spend valuable time chasing late payments

Insights from The Globe and Mail Advisor Forum: Strengthening Investor Relations

Read our Financial Services Team’s key takeaways from the recent Globe and Mail Advisor Forum: Strengthening Investor Relations.

Undecided Voters Will Determine Alberta’s Future

Tony Coulson uses our social values data to explore the contrast between UCP and NDP partisans, and whether undecided voter values give any clues about how they might tilt on election day

CRIC Statement in response to the sale of MRIA assets to third parties

The CRIC board does not endorse this new initiative and believes it will only result in confusion in the marketplace and with regulators.

Fraud-ucation: Fraud Still Catching Canadians off Guard

Our recent survey for TD found that financial fraud continues to impact Canadians, and as technologies become integrated into everyday life, fraudsters are targeting Canadians in new ways

Few Torontonians Oppose Sidewalk Labs/Quayside & Smart Cities

Despite months of negative headlines about an apparent wave of public opposition against Toronto’s Sidewalk Labs-Waterfront Toronto partnership, our new survey for the Toronto Region Board of [...]

The Canadian Research Insights Council (CRIC) and ESOMAR Announce Strategic Partnership

The Canadian Research Insights Council (CRIC) and ESOMAR, the global voice of the data, insights and research industry, has today announced a strategic partnership

Climate Change and Carbon Pricing Take Centre Stage in 2019

Tony Coulson and Sarah Roberton discuss current Canadian attitudes towards climate change and carbon pricing based on years of Environics Research tracking.

Survey Reveals That A Majority Of Vancouver Residents Want Ridesharing Services To Operate In BC As Soon As Possible

Ridesharing Now for BC recently commissioned Environics Research to conduct a survey of Vancouver residents regarding their attitudes, opinions and perceptions about issues related to ridesharing [...]

Growing Number of Canadians Unprepared for Retirement

According to our recent TD survey, nearly two-thirds of Flexforce Canadians anticipate needing to work into their senior years because they won't have enough saved for retirement.

Urban and Rural Canada May Be Closer Than We Think: Op-Ed

A new op-ed was recently released by Environics co-founder Michael Adams and Environics Research Chief Scientist David Jamieson.

CRIC Accepts Seat on MRII Board

The Canadian Research Insights Council is pleased to have been invited to take a seat on the Board of the Market Research Institute International (MRII), the preeminent provider of market [...]

Insights from the Evolving Health and Wellness Space Event

Read about the insights shared at our recent event, hosted by our Health and Wellness practice, to discuss how the expectation economy is disrupting this industry in Canada and the solutions that [...]

Canada Should Invest More to Prevent Tax Evasion, Say Canadians and CRA Tax Professionals

A large majority of Canadians agree that “It would be a good investment for the Government of Canada to allocate more resources towards preventing tax evasion and avoidance,” according to a [...]

Key decisions Made at November Board Meeting of the Canadian Research Insights Council (CRIC)

The organization continues to build up, as the nine founding CRIC Board Members voted to approve articles of incorporation, bylaws and other policies.

Economy and Political Stability Have Canadian Directors Concerned

The latest Institute of Corporate Directors’ Director Lens survey conducted by Environics Research shows that board directors have declining confidence in Canada’s economy and political stability

Canadian Life and Health Insurance Industry Launches National Campaign to Combat Fraud

According to our recent survey conducted for the CLHIA, 75 percent of Canadians incorrectly believe that the only punishment for benefits fraud is having to pay higher premiums

The Millenni-factors: Wealthy Millennials Are More Likely Than Wealthy Boomers To Feel Leaving A Legacy Is Important

Our recent survey for TD reveals wealthy Millennials are more than twice as likely as wealthy Boomers to feel that leaving a legacy is important

Go Big or Stay Home: Seven in ten Canadian Boomers Have a Travel Bucket List

A recent TD Insurance survey conducted by Environics Research revealed that Canadian Boomers are travelling more frequently and for longer periods of time.

Greater Toronto and Waterloo Region Voters Support Superlinx Concept According to Recent Survey

The Toronto Region Board Of Trade has released the results of an Environics Research survey, confirming voters support Toronto region transit being uploaded into a single regional transit agency.

MediaSmarts Releases Results of Environics Research Study Exploring the Digital Well-being of Canadian Families

Market Strategies, News & Announcements

Media Smarts has released the results of an Environics Research survey of 825 parents of children from birth to 15 years old, to learn more about their digital family life.

Research Reveals Outdoor Industry Marketing Paints False Picture of Participation

A recent national survey commissioned by MEC and conducted by Environics Research shows that people of colour (POC) spend more time and participate in a wider range of outdoor activities than [...]

Will Canadians accept a carbon tax?

For more than a decade, Environics has been tracking Canadian opinions about the environment, climate change and related issues.

Momentum Builds for the Canadian Research Insights Council, the New Industry Association for Market and Survey Research Agencies

Since its inaugural meeting on August 30, members of the Interim Board have taken a number of steps to formalize the association.

Four In Ten Canadian Small Business Owners Are Uncertain About Retirement

A majority of Canadian small business owners may be close to retirement, yet many are uncertain about their post-business life, according to our recent survey.

Despite public support for more funding, spending on federal science is lower today than under the Harper government

The Public Service of Canada (PIPSC) has released a fact sheet based on an Environics Research survey showing 72 percent of Canadians agree that “in the next federal budget, funding for federal [...]

Will industry and government address parents’ cannabis concerns?

Our recent research for Organigram highlights the legitimate concerns Canadian parents have about cannabis legalization, and the need for information and education to address those concerns

Canadians Remain On Board With Energy Projects

With the Kinder Morgan Trans Mountain pipeline placed in limbo, the majority of Canadians still agree with the federal government’s belief that economic vitality and environmental protection [...]

Establishment of a New Industry Association for Research Agencies

Cannabis research, Corporate & Public Affairs, News & Announcements

On August 30, the CEOs of some of Canada’s largest market and survey research firms held the inaugural meeting of a new industry association for market and survey research agencies and industry [...]

Organigram Releases Results of Environics Research Study Exploring Canadian Parents’ Concerns about Legalization of Cannabis

Organigram has released the results of an Environics Research study that examined Canadian parents’ concerns regarding the legalization of recreational cannabis.

The CCPA Releases Report Based on the Results of Environics Study Exploring Precarious Working Conditions Among Professionals

The Canadian Centre for Policy Alternatives (CCPA) has released a report based on the results of an Environics Research study of professionals about precarious working conditions.

Double or Nothing: Are Millennials Gambling with Their Financial Future?

A recent survey conducted by Environics Research for TD Bank found that many Canadian Millennials are not seeking financial help or professional advice when they receive an inheritance.

The MRIA Commissioned Report On Calgary Election Polling Has Been Released

The independent academic review of the problems in the polling of last October’s Calgary election is now available.

Cannabis Users Will Welcome Private Retailers, But Opposition Is Likely To Emerge

Our research shows that the Ontario PC government’s decision for cannabis to be sold in privately-owned stores rather than through the newly created government-owned Ontario Cannabis Store will [...]

Joint Statement by the Heads of Canada’s Largest Market and Survey Research Firms in Reaction to the Winding-down of the Market and Survey Research Association (MRIA)

Earlier this morning, the CEOs of some of Canada’s largest market and survey research firms held a conference call to discuss the statement issued today by the Market and Survey Research [...]

Reaching Canadian Newcomers: The IFSE Institute’s Digital Marketing Strategy

Bernice Cheung recently sat down with the Managing Director of the IFSE Institute to discuss the digital marketing strategy used to reach Canadian newcomers.

Will Over-regulation of Cannabis Help Sustain the Black Market?

The Government of Canada has a range of objectives with the legalization of cannabis, including public safety, youth protection and shrinking the black market, but how does the Government’s [...]

Cannabis Legalization: Will Local Communities Face Concerns About Home Growing?

As Canada moves closer to legalizing cannabis for adult recreational use, our survey of GTA residents finds that the concerns about home growing are widely shared among the public

INFOGRAPHIC: GTA Residents’ Concerns About Cannabis & Home Growing

Cannabis research, News & Announcements

A recent Environics Research study exploring GTA residents’ concerns about cannabis and home growing ahead of legalization is broken down in this interactive infographic

City of Calgary and Environics Research Receive National Award for Cannabis Study

The City of Calgary and Environics Research have been recognized by the Marketing Research and Intelligence Association (MRIA) with the 2018 Award for Excellence in Public Policy and Government.

Environics congratulates Dr. Donna Dasko on her Senate appointment

Yesterday Prime Minister Justin Trudeau announced the appointment of Dr. Donna Dasko, a respected sociologist and former Senior Vice-President of Environics Research, to the Senate of Canada.

Canadians’ Saving Habits Don’t Align with Their Goals, According to an Environics Research Poll for EQ Bank

Environics Research’s recent survey for EQ Bank found that the savings behaviour of Canadians does not seem to align with their overall financial goals.

Canadian Millennials Expressed Concerns with Working Gig Jobs in Environics Research Survey for TD Insurance

Financial Services, FinTech Research

Although Millennials report flexibility and work-life balance as benefits with working gig jobs, a recent Environics Research survey for TD Insurance found that 87% of them say they have a [...]

INFOGRAPHIC FinTech in Canada: A Global Comparison

Find out why Canada is well positioned to become a global leader in the FinTech industry with our interactive infographic.

INFOGRAPHIC What Social Values Have Taught Us about Tech Enthusiasts

Financial Services, FinTech Research

While many organizations have a stereotypical idea of what makes these tech enthusiasts tick, our research shows that this increasingly important segment of consumers is often quite misunderstood.

What We Took Away From The Smart Money with Rob Carrick and Shannon Lee Simmons Discussion

Last week, David MacDonald and Bernice Cheung attended The Globe and Mail subscriber event Smart Money with Rob Carrick, featuring author Shannon Lee Simmons. Here are a few take-aways from the [...]

Millennials Are The Engine Of The Real Estate Market According To Recent Study Commissioned By Genworth Canada

According to a national study conducted by Environics Research and commissioned by Genworth Canada, six in ten Millennials have already achieved their homeownership dreams.

A majority of first-time homebuyers feel anxious about the process, according to our recent survey for TD

A new survey conducted by Environics Research for TD reveals that almost six in ten Canadian first-time homebuyers are anxious and afraid that they'll forget to take a crucial step as they gain [...]

Stressed-out working Canadians want to invest in themselves but can’t afford it, according to a recent survey conducted by Environics Research

Working Canadians are stressed. According to a recent TD survey, two-thirds say they experience moderate to high levels of stress at their job.

Canada’s resource industries need to reboot their message

Group VP of Public Affairs Tony Coulson breaks down the current messaging issues regarding Canada’s pipeline infrastructure and the six in ten Canadians who don’t hold strong views on the issue.

Environics Institute Releases Study Results of Canada’s World Survey 2018

As a follow-up to its 2008 Canada’s World Survey, the Environics Institute has partnered with SFU Public Square at Simon Fraser University, the Canadian International Council and the Bill Graham [...]

TD Survey Conducted by Environics Research Identifies Inclusion as Societal Concern as It Launches the Ready Commitment

A new TD survey conducted by Environics Research shows only 29% of Canadians and 30% of Americans feel "confident" they will be able to keep pace with change over the next 10 years

Understanding Millennials and Finance – Part 1

Our Group VP of Financial Services, David MacDonald, and VP of Financial Services Rob Stel sat down for a candid discussion about Millennials, the social values that define them, their role in [...]

EQ Bank officially launches Stnce in response to study results

Last night was the official launch of Stnce, a sold-out event that demonstrated the importance of the topic of increasing women's confidence regarding financial issues.

New Canadians Represent an Important Opportunity for Canadian Auto Dealers

Cultural Markets, Mobility

There is a massive and growing market segment for Canadian auto dealers that marketing campaigns seem to ignore far too often: Canadian newcomers. As we on the Environics Research Cultural [...]

Environics Institute Releases Study Results On Canadian Opinions Surrounding Immigration And Minorities

As part of its ongoing Focus Canada research program the Environics Institute partnered with Canadian Race Relations Foundation to update its ongoing tracking of Canadian public opinion on [...]

We currently have several openings to support current growth and strategic plans

Over those years, we have witnessed changes to the business landscape, and we’ve evolved and grown to meet the changing needs of our clients. Today is no different. We currently have several [...]

Obesity and mental health identified as top health concerns facing Ontario school-aged children, according to Ophea study conducted by Environics Research

Our recent study for Ophea looked to better understand parental perspectives on pressing health issues and the important role schools play in supporting their children.

Fraud-ucation: Is Your Smartphone a Friend or Foe?

Corporate & Public Affairs, Environmental Research, News & Announcements

According to a new survey conducted by Environics Research for TD, nearly three-quarters of Canadian Millennials say they feel at risk of becoming a victim of cybercrime. And risks to mobile [...]

Federal scientists say Ottawa has made progress in efforts to un-muzzle science, but much more needs to be done

The Trudeau government has made progress in its efforts to reverse the impacts of muzzling under the previous government, says a new survey report conducted by Environics Research and released by [...]

The City of Calgary Releases Results of Environics Study Exploring Citizen Attitudes On Cannabis Regulation

Cannabis research, Corporate & Public Affairs, News & Announcements

The City of Calgary has released the results of an Environics Research study that examined Calgarians' attitudes regarding the legalization of recreational cannabis.

Ontario PC race a battle between pragmatists, populists

Environics Research co-founder, Michael Adams, and Group VP of Corproate and Public Affairs, Tony Couslon, look at the Ontario PC Leadership race through a social values lens and underscore the [...]

Environics Research Survey Shows Affluent Canadians are worried about wealth transfer

A new poll conducted by Environics Research for IPC Private Wealth revealed that the majority of affluent Canadians are keeping their heirs in the dark on how they plan to pass on their wealth.

Canadians want user-friendly information about privacy policies

In an Environics Research conducted study commissioned and guided by the Canadian Marketing Association (CMA)'s Privacy and Data Advisory Committee, it was found that consumers want to read [...]

Environics Research Partnered with The Rideau Hall Foundation to better understand the giving behaviour of Canadian Millennials

Recently we partnered with The Rideau Hall Foundation in order to create a social values segmentation of giving behaviour among Canadian millennials

Environics Research Study for Pointman! News Creation Finds Canadians Continue Contentment with Investment Advisors

Our recent survey conducted for Pointman News Creation shows that an average of only 3% of Canadians who use financial advisors were dissatisfied with the services they received.

Me, Myself and My Retirement: Environics Research Poll for TD Bank finds almost half of Canadians planning to retire solo are concerned about their savings

Cultural Markets, Financial Services

According to TD's Retiring Solo survey conducted by Environics Research, nearly of Canadians 40 years of age or older planning to retire solo share this concern - many fearful of rising daily [...]

Two weeks in Canada – an in-depth interview with a savvy New Canadian

Watch our VP of Cultural Markets and Financial Services, Bernice Cheung, interview recent immigrant to Canada, Sumantra De. Sumantra is a seasoned research, insights and advisory professional who [...]

Nine out of ten Canadians think it’s morally wrong for Canadian corporations to use tax havens: new poll

90% of Canadians think that the use of tax havens by large corporations to avoid paying taxes is morally wrong, even if it’s legal, according to a new Environics Research poll for Canadians for [...]

OHRC takes the pulse on human rights in Ontario

The Ontario Human Rights Commission (OHRC) has released its report on the results of a survey conducted by Environics Research, Taking the pulse: People’s opinions on human rights in Ontario.

Canadian Xennials Feel the Retirement Savings Squeeze According To Environics Research Survey For TD

According to a new survey from TD conducted by Environics Research, three-quarters (74 per cent) of Canadian Xennials say they would like to contribute more than they currently do, but everyday [...]

Environics Research poll reveals gap in financial confidence of women

Our recent survey conducted for EQ Bank reveals that, compared to men, Canadian women are significantly less confident about their financial knowledge and less satisfied with their financial knowledge.

Environics Research survey finds three out of four directors think Canada can thrive outside of NAFTA

An Environics Research conducted survey for the Institute of Corporate Directors (ICD) found that 76 per cent of board directors in Canada believe the country’s international trade can thrive [...]

Environics Research poll for Unifor shows Canadians want feds to deliver on progressive trade promises

Corporate & Public Affairs, Mobility, News & Announcements

A new poll reveals the vast majority of Canadians feel the government needs to secure progressive improvements to labour, environmental and other social issues in NAFTA or be prepared to walk [...]

Environics Research Survey for the Toronto Region Board of Trade Shows Faster Commutes, Access To Transit Are High Priorities For House-Hunting Young Professionals

Getting to work quickly and easily is young professionals’ (YPs) top priority when considering where to live according a survey on YP perceptions of the Toronto region’s housing market conducted [...]

What happened at #EAUC2017? A Social Media Analysis

On November 8, 2017, our sister company, Environics Analytics, held its 11th annual user conference. Here at Environics Research, we decided it would be fun take a closer look at the conference’s [...]

Environics Research survey for Toronto Region Board of Trade finds Toronto’s young professionals overwhelmingly say yes in my backyard

As Toronto’s young professionals look to grow their families, a lack of appropriate housing to meet their needs is becoming a concern, according to the second part of a survey on YP perceptions [...]

Environics Research survey finds close to half of GTHA emerging leaders* reported experiencing racism and/or discrimination in past year

A new survey by the CivicAction Leadership Foundation and Environics Research finds that close to half of participants (45%) in a survey of emerging leaders in the Greater Toronto and Hamilton [...]

Environics Research survey for the Toronto Region Board of Trade finds high housing costs make it hard for young professionals to save for retirement and repay debt

Corporate & Public Affairs, Environmental Research, Mobility

Our recently conducted survey for Toronto Regional Board of Trade shows that finding a place to live in the Toronto region comes at the expense of saving for retirement and debt repayment for [...]

Bloomberg Sustainable Business Summit Toronto: Changing Consumer Behaviour

Watch our VP of Corporate and Public Affairs, Sarah Roberton and Pollution Probe CEO Ingrid Thompson use a SWOT analysis to discuss Canadians’ opinions and behaviour about climate change and a [...]

2016 Census Results Highlight Canada’s Increasing Diversity

Our interactive infographic illustrates just a few of the exciting new data points that highlight the increasing diversity Canada is currently experiencing.

A tail wagging the dog? Pipelines, public opinion and the NEB

What caused the death of TransCanada's Energy East pipeline proposal? Some say it was government and the regulatory process, some blame the economy and others the environmentalists.

TD Releases Environics Research conducted Survey – Sense over sensibility: Why homebuyers need to leave their emotions at the front door

As your biggest financial investment, house hunting should be a rational, logic-driven process. In reality though, buying a house is often an emotional rollercoaster

Mackenzie Investments Unveils 50 Insights for Advisors With Study Conducted by Environics Research

The 50 thought-provoking data points are built from an extensive survey of both advisors and investors sponsored by Mackenzie Investments and conducted by Environics Research as well as data from [...]

Environics Co-founder Michael Adams Releases New Book: Could It Happen Here? Canada in the Age of Trump and Brexit

This newest work draws on ground-breaking new social research to show whether Canadian society is at risk of the populist forces afflicting other parts of the world.

Canadian Immigration Trends Quiz

How much do you know about immigration trends in Canada? Test your knowledge with our interactive quiz!

Environics Institute releases 2017 AmericasBarometer – The Canada Report

The Environics Institute today released its 2017 edition of the AmericasBarometer – The Canada Report, showing that Canadians’ level of confidence in their country’s democracy has not eroded over [...]

Life insurance: the ultimate in financial #adulting?

Our recent survey for TD revealed a gap in Millennials' financial picture: life insurance. According to the survey, more than half (55%) of Millennials do not have any life insurance, although [...]

As marijuana legalization looms, Canadians want more information

Cultural Markets, Financial Services

As marijuana legalization looms, Canadians’ support for it seems to be fluctuating, and may even have dropped overall. In an Environics survey fielded in April, we found that while over half of [...]

Banks Need to Keep Newcomers in Mind with Air Canada / Aeroplan Split

According to Environics Research’s latest Financial Services among New Canadians Syndicated Study, TD, CIBC and American Express have an opportunity to surprise and delight, or to disappoint a [...]

Alberta’s Political Realignment: What Does The Province Want To Be?

Environics Research explored a hypothetical Alberta political landscape – one with both a united right and a united centre – in a survey we conducted in the aftermath of Mr. Kenney’s leadership victory

Environics Co-founder Michael Adams is Invested into the Order of Canada

Environics is proud to announce that our co-founder, Michael Adams, was honoured today by being invested into the Order of Canada for his leadership in public opinion research and for his [...]

First-Time Homebuyers Continue to Believe Owning a Home is a Wise Financial Decision and Can Adapt to Today’s Challenging Housing Market

According to Genworth Canada's new 2017 First-Time Homeownership Study, almost half of first-time buyers (49%) believe owning a home is a wise financial decision.

Focus GTA: Key Community Metrics

Click on a municipality with our interactive infographic to explore just some of our Focus GTA survey results.

GTA Residents Support Government Action on Red-Hot Housing Prices

Limited supply and ever-increasing demand are driving housing prices in the Greater Toronto Area to record highs, with “bully” offers and bidding wars a fact of life for those seeking to buy [...]

Why Canadians and Americans have traded places on pipeline politics

Not long ago, Americans were more likely than Canadians to support the Keystone XL pipeline. Today, the tables have turned.

LISTEN: A New study from The Environics Institue Looks At Different Types Of Millennials

Market Strategy, News & Announcements

Listen to Keith Neuman, Executive Director of the Environics Institute, discussing a recent study that breaks Millennials into six unique tribes based on their social values on CBC’s The Calgary [...]

New survey reveals the diversity of Canada’s Millennial generation through their social values –

A new national survey released today reveals a bold portrait of Canada’s Millennials, that for the first time presents the social values of this generation, and the distinct segments that help [...]

How Important Is Chinese New Year To Chinese Canadians?

Canada is home to 1.5 million Chinese Canadians – and with Chinese New Year fast approaching, many of them are gearing up to celebrate the Year of the Rooster. To illustrate how important this [...]

How A Frightening World Shapes Canadians’ Values

Over the past couple of decades, Canadian society has been evolving toward a more open and flexible outlook: a worldview that sees diversity as an asset and cross-cultural interaction as an [...]

Is The Public Losing Faith In Experts? – An MRIA Ottawa Chapter Event

Recently, the Ottawa Chapter of the MRIA hosted a panel to discuss the “Authenticity Paradox” and whether or not the public is losing faith in experts.

How to sell taxes to Canadians? Show them why they should care

We've been studying Canadians’ attitudes and opinions about taxation for many years and certain patterns have become evident over time. Many Canadians, for example, do not consider the country’s [...]

Environics Research – Seeking Senior Research Associate – Toronto

The Market Strategy group at Environics Research in Toronto is looking for someone to join our team.

The Expanding Role Of Pharmacists In Canadian Healthcare

Environmental Research, News & Announcements

Data from a survey that we recently conducted indicates that 4 in 10 Canadians have consulted with their pharmacists on health issues.

Support Near Unanimous for Marine Protection, New Environics Research Survey Finds

WWF-Canada released a survey today that shows 98 per cent of Canadians support designating parts of Canada’s waters as marine protected areas (MPAs).

Are we spenders or savers? EQ Bank survey conducted by Environics Research finds Canadian couples wear rose-coloured glasses

According to a survey released today by EQ Bank most Canadians (70 per cent) believe they are the saver in the relationship. Far fewer peg their partner as a saver (53 per cent).

To win a pipeline debate, you have to convince the unconvinced

Earlier this year, we asked a representative sample of Canadians to rate the importance of a range of factors connected to the development of a pipeline in one of three scenarios: in their local [...]

Canadian newcomers and technology: Reaching your target in the digital age

To better understand technological savviness, we asked newcomers about mobile / tablet ownership, as well as social media tools.

Patients Are More Than Just Their Age: The Importance of Segmentation in the Health and Wellness Industry

New data is indicating younger Canadians are moving heavily toward relying on information found online to make their healthcare decisions, while older Canadians are tending to stick with more [...]

The New Canadian Newcomer Finance Story

Rather than observing more of the same struggling newcomer narrative over and over, our team has discovered a new story emerging—one that tells the tale of a more prepared population.

Market volatility makes Canadian Millennials uncertain about investing

Corporate & Public Affairs, Digital Innovations, Market Strategy, Mobility

According to a recent survey commissioned by TD, 36 per cent of Millennials don't know if it's the right time to invest, while 22 per cent say it's definitely not the time

Next Stop: Data-Driven Customer Service! – MRIA2016

Environics Research’s John Crocket and the TTC’s Viktoriya Artemyeva present a series of innovative methodologies used to help the TTC adapt to it’s customer’s changing needs at the MRIA 2016 [...]

Tourism New Brunswick Surprise Event

Recently, we teamed up with Tourism New Brunswick to bring together a group of travellers in downtown Toronto for a fun event.

Safe injection site debate stirs tensions between Toronto progressiveness and NIMBYism

A recent independent survey conducted by Environics Research shows that, although a majority of Greater Toronto Area residents support safe injection sites in principle, most are not prepared to [...]

A Global Comparison of Millennials: Is Social Media Replacing Social Interaction?

Millennials have spent the most of their lives culturally connected to social media and it is often said that they choose social media over real-life interaction — but is that really the case?

Mobile Ethnography and the NBA All-Star Weekend Part 1

For this exercise, we put an application called Bounty, by Twentify, to the test. We asked Torontonians to chronicle their interest and participation in the NBA All-Star Weekend to get a sense of [...]

Mobile Ethnography and the NBA All-Star Weekend Part 2

Recently, we partnered with our friends at the Humber RAPP program to test out in-the-moment data collection using a new mobile research application called Bounty from a company called Twentify.

Social Recruiting for Research: How To Reach Unreachable Audiences

Recently, as part of our annual Canadian Newcomers study, we wanted to top up our national sample of Canadian newcomers with a more robust sample of Filipino Canadians living in the Prairies. By [...]

The Global 2015 IRIS Millennials Survey Is Now Live

Environics Research, and our partners in the IRIS network, are pleased to announce that the results from the 2015 IRIS Millennials Survey are now live

Environics Research adds a new Vice President to its Corporate and Public Affairs team in Ottawa

Environics Research is pleased to announce the addition of Megan Tam, Vice President, to our Corporate and Public Affairs team in Ottawa.

Do we support Liberal carbon policy? Broadly, but the devil’s in the details

Tony Coulson and Sarah Robertson discuss the Liberal carbon policy and how it is likely to be received among Canadians.

Environics Research Launches Online Conversation On Uber

Corporate & Public Affairs, Digital Innovations, Mobility

The Environics Research Corporate and Public Affairs team is pleased to announce the official launch of Environics Talks Uber – an online discussion platform

Environics Talks Uber: Opinions In The GTA

Environics Research’s recent Focus GTA survey of 1,005 Toronto-area adults provides a detailed analysis of citizens’ attitudes towards Uber. It finds that a majority of adults living in the GTA [...]

Listening in a crisis: Social media for brand monitoring

Over 73 days before the Alberta provincial election of 2015, we collected 131,563 tweets to analyze Jim Prentice’s now infamous “look in the mirror” moment.

Six in Ten Canadians Support a Pipeline to Refineries in Eastern Canada

Since Environics began tracking public opinion about the Energy East pipeline in 2012, between 60% and 65% of Canadians have supported the proposal to convert existing natural gas pipelines

Environics Research Moves Ottawa Office

Environics Research has relocated its Ottawa office. Now located at the intersection of Metcalfe and Albert street

RRSP Season is Here – How Not to Miss Out on the Lucrative New Canadian Market

According to data from Environics’ Financial Services Among New Canadians Study, over half of all newcomers who immigrated to Canada less than 10 years ago have registered investment products, [...]

Oil sands advocates, opponents need to meet Canadians in the middle

Environics Research VP of Corporate and Public Affairs, Tony Coulson and VP for Western Canada, Dan Ouimet discuss Canadian oil sands advocates, opponents and the silent majority that lie in the [...]

Take pride that Parliament reflects the face of Canada

Environics founder Michael Adams discusses the composition of Canada’s 42nd Parliament and its ability to represent the face of Canada.

Distinct Societies: Why Canada, U.S., Diverge on Syrian Refugees

Environics founder Michael Adams’ recent piece for The Globe and Mail discusses the Syrian refugee crisis, and why Canada and the U.S. diverge on the issue.

Environics Research Introduces A New Cultural Markets Lead

Environics Research is proud to announce the appointment of Bernice Cheung as VP of Cultural Markets.

Capturing the $4-billion Credit Card Spending of Canadian Newcomers

Environics Research spoke with over 1,000 Canadian newcomers to build an understanding of the attitudes, behaviours and financial goals of this extremely lucrative segment of the population.

The Baby Boomer Generation’s Spending Will Reflect Its Values

Michael Adams teams up with David MacDonald to explore how the boomer generation’s late-in-life spending will reflect its values.

Which Conservative Party Will You Vote For?

In his recent op-ed for The Globe and Mail, Environics Founder, Michael Adams, looks at Canada's political party leaders and the similarities in their platforms.

Global ISO Team Meets in Toronto to Finalize 19731 Digital Analytics Standard

From October 7th to 9th 2015, ISO representatives from up to 18 countries will meet in Toronto to propose a draft of the ISO 19731 quality standard for Digital Analytics and Web Analyses in [...]

Grey Divorce

Our research indicates that the proportion of people who are divorced later in life is on the rise in Canada

Poll: Federal Vote Intention

Our most recent federal vote intention poll shows the NDP with 34% support, currently holding a small five-point lead over the second-place Liberals.

Should Canadians Be Talking Energy Policy this Election?

Should energy policy be a key issue of party focus this election? Environics Research Vice President of Western Canada Operations, Dan Ouimet, discusses.

Who should be campaigning for Canada’s “middle class”?

In 2015, Environics asked 2,000 Canadians to rank a number of potential priorities for the country over the coming year – in essence, asking Canadians what issues they want their leaders and [...]

Environics Analytics Releases WealthScapes 2015 Analyzing Canadians’ Assets, Liabilities and Spending Power

Environics Analytics (EA), the marketing services and data analytics company, today announced the release of WealthScapes 2015, the most comprehensive database available on the assets, [...]

Compensation Survey Shows CFA® Charterholders in Canada Earn Excellent Compensation Averaging $280,454

Canadian professionals holding the Chartered Financial Analyst® (CFA) designation earned an average of $280,454 in 2014 up from $239,215 in 2011, according to the results of a compensation survey [...]

What 15,000 Millennials Reveal about Millennials

In an effort to gain a further understanding of the perceptions surrounding Millennials, we posted a link to our latest social values survey on social media. The results were tremendous.

Environics Analytics President Jan Kestle Named Finalist in EY Entrepreneur Of The Year™ Program

EY, a global leader in assurance, tax, transaction and advisory services, has named Environics Analytics (EA) President and Founder Jan Kestle a finalist in its EY Entrepreneur Of The Year awards [...]

Poll: Federal Vote Intention

Our most recent poll shows that there is now a virtual three-way dead-heat between Canada’s major parties.

Environics Research Grows in Western Canada: New Office and Senior Staff to Support Growing Client Base

Environics Research Group is proud to announce the appointment of Dan Ouimet as VP for Western Canada.

Age and Children Shift Environmental Priorities

Release: TD commissioned Environics Research to conduct an online survey of Americans and Canadians aged 18 and over about environmental issues.

Quiz: What Millennials Tribe Are You?

There are six key tribes of Canadian Millennials. Take the quiz to learn which group's values are most like yours.

Meet The Millennials

There are six key tribes of Canadian Millennials. Explore them all!

Medical Marijuana In Canada: The Pharmacists’ Perspective

Environics Research’s Corporate and Public Affairs Team asked pharmacists their opinion on dispensing medical marijuana and found them to be divided on the issue.

Environics Lunch Event: The New Chinese Consumer

A presentation on the New Chinese Consumer given to guests at an Environics Lunch Event by Priscilla Sze, owner of our partner company, N-Dynamic Market Research & Consultancy in Shanghai.

Why is support for the oil sands development declining?

Environics began tracking Canadian attitudes toward the oil sands development in 2008 and noticed a downward trend starting in November 2013.

Doing More With Less: The Future Of Pharmaceutical Sampling

Environics has found that, on average, 43% of samples distributed were not going to the right physicians

Are Health and Finance Related? A Social Values Analysis

A recent social values analysis of engaged investors revealed a link between participation in the financial planning process and health as a priority.

Watch: The Bank Of Mom And Dad

Watch CBC News’ coverage of Genworth Canada’s First-time Homebuyer study, conducted by Environics Research.

State of Play in Ontario Politics – Spring 2015

A recent study from Environics Research shows significant erosion in Ontario Liberal support since the last election.

First-time Homebuyers Take Financially Fit, Well-Informed Approach

First-time homebuyers are doing their homework and making responsible financial decisions, according to a new study conducted by Environics Research.

First-Time Homebuyers Take Financially Fit, Well-Informed Approach

Release: First-time homebuyers are doing their homework and making responsible financial decisions, according to a new study conducted by Environics Research.

Migration Nation – The 1st Comprehensive Book on Multicultural Marketing in Canada

Corporate & Public Affairs, Environmental Research, Mobility

The first book of practical, data-driven insights about Canadian multicultural markets. Learn how your organization can connect and thrive from Migration Nation.

Electric Vehicles: What’s holding Canadian drivers back?

Environics’ Corporate and Public Affairs Team explores what it will take for electric vehicles to become a more familiar fixture on Canadian roads.

WATCH: Crowdsourcing Social Media Scoring

Watch John Crockett in the video above as he discusses crowdsourcing social media scores with Humber College’s Research Analyst Postgraduate Program

Environics Releases Latest Focus Alberta: 2015 Mood of the Province Numbers

Corporate & Public Affairs, Mobility

Albertans are concerned about the current state of the economy but are more positive than negative about the direction of their province according to Environics' latest numbers

The Third Rail: Transit Perceptions in the GTA

Darren Karasiuk discusses GTA residents’ views on transit and the subway vs LRT debate

Medical Marijuana In Canada: The Doctor’s Dilemma

Environics’ Corporate and Public Affairs Team explores the growing business of medical marijuana in Canada and the concerns of many doctors

Recreational Pot Use in Canada: Pass the Data from the Left Hand Side

Legalization of marijuana is a divisive issue with a slim majority of 54% supporting legalization and 45% standing in opposition.

Growth from Cultural Tension: The BlueFocus – Cossette Acquisition

An in-depth look at the effect ethnic cultural difference could have on the recent acquisition of Cossette by the Chinese company, BlueFocus.

Promoting Healthcare Brands In Categories Dominated By Generics

There has been a shift toward generics and, for branded pharmaceutical companies, fighting that switch means implementing a 2 pronged marketing strategy.

Healthcare Brand Planning – 5 Best Practices to Avoid Mediocrity

Environics’ Health and Wellness team has put together a list of 5 practices to make your next round of brand planning the best it can be

Big Data for Small Business: How to Implement Data-driven Decision-making

Big businesses around the globe are now looking for more data-driven decision-making techniques and, in many ways, survey research alone just won’t cut it anymore.

Diwali In Canada: Are Canadian Companies Capitalizing?

Diwali is one of the most important holidays among Indo-Canadians, giving Canadian Companies a huge opportunity to build a rapport with one of the largest and fastest growing cultural groups in Canada.

The LCBO and Structural Equation Modelling: How to Test Emotional Brand Connections

LCBO sought to understand how exactly their customers perceived their brand, and how their emotions informed those perceptions.

Public Opposition to Development: Changing Social Values

Canadian social values, and their evolution over the past few decades, tell an important story.

Analyzing Social Data: How to Pick the Right Tools

A road map to guide small businesses through the difficult process of implementing big data analysis.

Missing the Mark in Patient Marketing and Professional Sales

Despite the lip service of patient centricity, pharma brand strategy and tactics still primarily focus on the physician.

Why Are Investors Using Multiple Advisors?

These days, when it comes to investing, there are more options then ever. Unfortunately, all those options amount to even more investing pitfalls that, without the right expertise, can be [...]

Understanding NIMBY: Reactions to Infrastructure Development

Call them NIMBY (not in my back yard), LULU (locally unwanted land use) or BANANA (build absolutely nothing anywhere near anything), but understanding public reactions to infrastructure [...]

What is Leadership?

What does the word “leadership” mean to Canadians? Environics undertook a comprehensive research project to shed some light on public perceptions on the concept of leadership.

#ALSIceBucketChallenge

As the internet is flooded with ALS Ice Bucket Challenges from friends, family and celebrities, Environics looks at why this campaign has been so successful.

Allergan Response to Valeant Takeover Bid

Environics’ Health and Wellness team explores the potential for a wave of restructuring in the pharma industry.

Patient Support Programs Becoming Latest Target to Control Health Costs

Environics’ Health and Wellness team describes why reducing health costs by decreasing the number of people who receive therapy is a shortsighted policy.

World Anti Counterfeiting Day

It’s World Anti Counterfeiting Day and the Health and Pharma team wanted to explore how big of a problem this actually is.

IBM’s “Watson” the Future of Cancer Prognosis Tools?

IBM’s “Watson” is a topic that deserves greater attention as we look toward the future of prognosis for various forms of cancer.

Yervoy Dominates Physician Conversations at ASCO

Following the clinical trial results release yesterday, Tweet volume relating to melanoma swelled, making #melanoma a top cancer discussed at ASCO

Immunotherapy – The Way of the Future?

New studies revealed at the American Society of Clinical Oncology (ASCO), show promising results from new Immunotherapies for Melanoma and Cervical Cancer.

#ASCO14: A Year Over Year Twitter Review

Environics’ Health and Wellness team analyze #ASCO14 through Twitter conversations.

Is Twitter the New Communication Tool for Medical Professionals?

This study showed that, from their study population, approximately 1/3 of physicians are tweeting an average of 20+ tweets on oncology.

Women And Young People Increasingly Turn to Online Investing

A TD survey conducted by Environics Research finds the profile of online investors is changing.

Women And Young People Increasingly Turn to Online Investing

Release: A TD survey conducted by Environics Research finds the profile of online investors is changing.

Home ownership: Not Just For Nuclear Families

According to TD, substantial numbers of Canadians are buying homes solo or with friends.

Why do four in ten Canadians not take their vacation time?

A new Environics survey commissioned by TD has revealed a substantial minority does not take all the vacation time their employers allow them.

Home ownership: Not Just For Nuclear Families

Release: According to TD, substantial numbers of Canadians are buying homes solo or with friends.

Why do four in ten Canadians not take their vacation time?

A new Environics survey commissioned by TD has revealed a substantial minority does not take all the vacation time their employers allow them.

Alert: “ERG Research Surveys” Robocalls NOT from Environics

Despite the similarity in acronym, Environics Research Group is NOT behind these calls. Callers from Environics will identify themselves as calling from "Environics."

Focus Alberta: 2014 Mood of the Province numbers

The latest Focus Alberta survey from Environics Research's Public Affairs practice finds Albertans in an upbeat mood.

Quiz: Find Your Values Tribe

Complete our abridged online survey to find your social values tribe and your place on the Canadian values map.

Bridgehouse Asset Managers launches Investor Knowledge Index powered by Environics Research

Release: In recognition of Financial Literacy Month in Canada, Bridgehouse Asset Managers today releases the results of the Bridgehouse Investor Knowledge Index.

Bridgehouse Asset Managers launches Investor Knowledge Index powered by Environics Research

In recognition of Financial Literacy Month in Canada, Bridgehouse Asset Managers today releases the results of the Bridgehouse Investor Knowledge Index.

Who Wants A Pipeline?

Canadians look more favourably on pipelines that provide opportunities for refining within Canada instead of shipping raw resources directly out of the country.

Standard Life and Environics help Canadians tackle Financial Inertia

Release: Using Environics Social Values research, Standard Life has developed a new online tool to help Canadians better understand their own values and motivations around saving and investing.

Standard Life and Environics help Canadians tackle Financial Inertia

Using Environics Social Values research, Standard Life has developed a new online tool to help Canadians better understand their own values and motivations around saving and investing.

The Anatomy of a Social Media Crisis: Reactions to the Rogers Outage

Environics’ Digital Innovations teams explores whether Rogers should be worried about the way Canadians reacted to their outage on social media?

Movement on the left in Alberta

Tony Coulson writes in the Globe and Mail that despite Alberta's reputation for deep conservatism, the governing Progressive Conservatives should not see Wildrose as their only competitors.

Liberals lead in latest Environics federal vote intention poll

A new Environics poll finds that among decided voters, the federal Liberals hold a clear lead (34%), trailed by the Conservatives (28%) in second and the NDP (24%) in third.

Humane Society International Polar Bear Poll

Environics conducts a new poll, commissioned by Humane Society International and the International Fund for Animal Welfare (IFAW).

You Don’t Know Alberta