We examined how Canadian DIY investors reacted to COVID-19 market volatility and identified the Social Values held by those who bought and those who sold.
4 in 10 Canadians have consulted with their pharmacists on health issues.
The healthcare landscape has been changing rapidly in recent years as increased access to information online has placed more and more decision-making power in the hands of patients and patients are getting healthcare advice from an increasing number of channels. We recently wrote about the trend of Canadian patients looking more and more to the Internet for their healthcare advice, but there is another hugely important source of healthcare information in Canada — pharmacists.
Data from a survey that we recently conducted indicates that 4 in 10 Canadians have consulted with their pharmacists on health issues. For comparison, 7 in 10 had consulted a doctor but only 1 in 10 had consulted with an alternative healthcare provider such as a chiropractor or a naturopath. That same survey also noted that pharmacists ranked second, only behind physicians, as Canada’s most preferred source of information on health issues.
Within the past year, who of the following, if any, have you consulted as sources of information on the health issues that concern you the most?
Because we’ve been closely tracking and analyzing the health and wellness industry in Canada for decades, our team is able to compare this data with our own proprietary value-based databases of patient and physician behaviours. By doing this we are able to drill down the specific attitudes and behaviours that lead to this trust for pharmacists.
Comparing these results with PatientConnectTM, our proprietary social values segmentation of patient attitudes and behaviours in Canada, we find that the patients most likely to trust their pharmacists for healthcare advice fall into a segment we refer to as Responsible Proactives. These patients are better educated, more affluent Canadians. Their orientation to health is marked by a desire to make full and smart use of the traditional healthcare delivery system while keeping control of healthcare decisions in their own hands.
Personal responsibility for health among patientconnect segments
- Better educated, more affluent Canadians
- Desire to make full and smart use of the traditional healthcare delivery system
- Want control of their healthcare decisions in their own hands
Risk-taking Trend Seekers
Greatest personal responsibility
Least personal responsibility
Our patient data also indicate high levels of trust for pharmacists among those managing chronic conditions, especially seniors. It’s likely that this trust is the result of the increased contact with pharmacists that these conditions often necessitate. This is further confirmed by data that show the more patients interact with pharmacists, the more they trust them.
Patient attitudes toward pharmacists in Canada are not the only thing that is changing. So has the debate surrounding the role that pharmacists should be playing in the overall healthcare system. A recent trial from the EPICORE Centre at the University of Alberta found that pharmacists who identified and treated patients with dyslipidemia, including those with inadequately controlled LDL cholesterol levels, outperformed physicians when it came to getting patients to goal.
Many would argue that results like these should contribute to building an expanded role for pharmacists in the healthcare system in Canada, but the debate continues. Currently, Quebec allows its pharmacists to re-prescribe medications previously prescribed by physicians, while Alberta has taken this a step further, allowing their pharmacists to prescribe medications for a wide range of chronic illnesses.
While Alberta may currently be the lone province in Canada to hand pharmacists this type of prescribing power, Canada’s entire healthcare system is increasing the role pharmacists play in in the process. This sits especially well among those physicians who see themselves as one member of a larger healthcare team. We refer to these physicians as Networkers and, according to our MDConnect values-based physician database, approximately one-third of Canadian physicians fall into this segment. Not only that, but Networkers are the fastest growing physician segment in Canada.
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With Status Motivations)
With Humanitarian Motivation)
With Humanitarian Motivation)
There is no doubt that pharmacists will play an expanding role in treatment decisions and the delivery of those treatments. At Environics we not only have a deep understanding of pharmacists and their role in the healthcare landscape, but can also help guide build out your pharmacy strategy with our proprietary MDConnect™ and PatientConnect™ tools to ensure success of your pharmacy initiative programs.
Explore more of our capabilities and insights
We used our PatientConnectTM segmentation tool to explore how Canadians’ social values are shaping their behaviour in response to the COVID-19 pandemic.
Consumers Around The Word Are Feeling Economic Strain, According To Results Of The IRIS Network’s Recent Global Study
The results of the 2019 IRIS Global Confidence Survey conducted across 23 countries among 12,436 participants indicate that consumers around the world are exhibiting signs of economic stress.
To better understand what the healthcare community is doing to help build trust, we hosted a panel of healthcare leaders who are seeing the demand for increased collaboration and a need for [...]
Despite a changing landscape, our research reveals how independent advisors are re-focusing their practices to overcome industry challenges and better serve Canadians.
We used our PatientConnect social values segmentation to examine effective communication strategies for influenza prevention and benefits of the flu shot in Canada.
Our recently updated tracking study on energy issues reveals that a majority of Canadians continue to support the development of the oil sands and the construction of pipelines to move product.
In September, we selected the 2019 recipients of the Environics Award for Excellence in Advanced Social Research.
By examining the social values of Canadian voters, we find a striking degree of consistency between political party platforms and key support groups in the October 2019 federal election.
A recent Environics Research poll reveals that Canadians believe the federal government is responsible for ensuring universal access to medications.
Our recent study of Indigenous Peoples for APTN focused on concerns leading up to the federal election.
A new study conducted by Environics Research and commissioned by AGE-WELL offers a number of fresh insights into the attitudes of Canadians aged 50 and over toward aging, health and technology
A recent study conducted by Environics Research for TD Bank reveals that a majority of Canadians are comfortable with companies using AI if it means they'll receive better and more personalized [...]
Having spent decades tracking Canadian social values, our data offer a simple explanation for the wide range of conclusions surrounding Millennial physicians — there is no one type of Millennial.
Our competitive brand benchmarking research has allowed us to build a greater understanding of the dimensions that actually drive sales.
We recently invited seven prominent guest speakers from FinTech companies, incumbent banks and venture capitalist firms to share their views about Canadian consumer adoption of financial service [...]
A wave of authoritarian populism has been evident in Europe, Britain and the United States over the past few decades. Many Canadians are wondering how these energies might manifest in their own [...]
Tony Coulson explores the growing economic concerns of Alberta and the feelings of disappointment in the federal government.
The results of our recent MD Physician Retirement Readiness Study for MD Financial Management have been released. Read about the state of physician retirement readiness in the full report.
Our recent survey for the Institute of Corporate Directors points to political and economic uncertainty as top-of-mind issues for the country's board directors.
Most Canadian First-time Home Buyers Anxious They Will Miss Out Because Of An Insufficient Down Payment
Our survey for Genworth Canada, in collaboration with Royal LePage, analyzed key trends among first-time homebuyers who purchased a home within the last two years.
According to our recent survey, even though a third of Millennials report that city living is their preference, nearly two-thirds are willing to consider a shift from urban to suburban life in [...]
According to our survey for Interac Corp., seven in ten Canadian side hustlers and micro-businesses struggle to get paid on time, and spend valuable time chasing late payments
Read our Financial Services Team’s key takeaways from the recent Globe and Mail Advisor Forum: Strengthening Investor Relations.
The CRIC board does not endorse this new initiative and believes it will only result in confusion in the marketplace and with regulators.
Our recent survey for TD found that financial fraud continues to impact Canadians, and as technologies become integrated into everyday life, fraudsters are targeting Canadians in new ways
Despite months of negative headlines about an apparent wave of public opposition against Toronto’s Sidewalk Labs-Waterfront Toronto partnership, our new survey for the Toronto Region Board of [...]
The Canadian Research Insights Council (CRIC) and ESOMAR, the global voice of the data, insights and research industry, has today announced a strategic partnership
Tony Coulson and Sarah Roberton discuss current Canadian attitudes towards climate change and carbon pricing based on years of Environics Research tracking.
Survey Reveals That A Majority Of Vancouver Residents Want Ridesharing Services To Operate In BC As Soon As Possible
Ridesharing Now for BC recently commissioned Environics Research to conduct a survey of Vancouver residents regarding their attitudes, opinions and perceptions about issues related to ridesharing [...]
According to our recent TD survey, nearly two-thirds of Flexforce Canadians anticipate needing to work into their senior years because they won't have enough saved for retirement.
A new op-ed was recently released by Environics co-founder Michael Adams and Environics Research Chief Scientist David Jamieson.
Read about the insights shared at our recent event, hosted by our Health and Wellness practice, to discuss how the expectation economy is disrupting this industry in Canada and the solutions that [...]
A large majority of Canadians agree that “It would be a good investment for the Government of Canada to allocate more resources towards preventing tax evasion and avoidance,” according to a [...]
The organization continues to build up, as the nine founding CRIC Board Members voted to approve articles of incorporation, bylaws and other policies.
The latest Institute of Corporate Directors’ Director Lens survey conducted by Environics Research shows that board directors have declining confidence in Canada’s economy and political stability
According to our recent survey conducted for the CLHIA, 75 percent of Canadians incorrectly believe that the only punishment for benefits fraud is having to pay higher premiums
The Millenni-factors: Wealthy Millennials Are More Likely Than Wealthy Boomers To Feel Leaving A Legacy Is Important
Our recent survey for TD reveals wealthy Millennials are more than twice as likely as wealthy Boomers to feel that leaving a legacy is important
A recent TD Insurance survey conducted by Environics Research revealed that Canadian Boomers are travelling more frequently and for longer periods of time.
The Toronto Region Board Of Trade has released the results of an Environics Research survey, confirming voters support Toronto region transit being uploaded into a single regional transit agency.
MediaSmarts Releases Results of Environics Research Study Exploring the Digital Well-being of Canadian Families
Media Smarts has released the results of an Environics Research survey of 825 parents of children from birth to 15 years old, to learn more about their digital family life.
A recent national survey commissioned by MEC and conducted by Environics Research shows that people of colour (POC) spend more time and participate in a wider range of outdoor activities than [...]
Momentum Builds for the Canadian Research Insights Council, the New Industry Association for Market and Survey Research Agencies
Since its inaugural meeting on August 30, members of the Interim Board have taken a number of steps to formalize the association.
A majority of Canadian small business owners may be close to retirement, yet many are uncertain about their post-business life, according to our recent survey.
Despite public support for more funding, spending on federal science is lower today than under the Harper government
The Public Service of Canada (PIPSC) has released a fact sheet based on an Environics Research survey showing 72 percent of Canadians agree that “in the next federal budget, funding for federal [...]
Our recent research for Organigram highlights the legitimate concerns Canadian parents have about cannabis legalization, and the need for information and education to address those concerns
On August 30, the CEOs of some of Canada’s largest market and survey research firms held the inaugural meeting of a new industry association for market and survey research agencies and industry [...]
Organigram Releases Results of Environics Research Study Exploring Canadian Parents’ Concerns about Legalization of Cannabis
Organigram has released the results of an Environics Research study that examined Canadian parents’ concerns regarding the legalization of recreational cannabis.
The CCPA Releases Report Based on the Results of Environics Study Exploring Precarious Working Conditions Among Professionals
The Canadian Centre for Policy Alternatives (CCPA) has released a report based on the results of an Environics Research study of professionals about precarious working conditions.
A recent survey conducted by Environics Research for TD Bank found that many Canadian Millennials are not seeking financial help or professional advice when they receive an inheritance.
The independent academic review of the problems in the polling of last October’s Calgary election is now available.
Our research shows that the Ontario PC government’s decision for cannabis to be sold in privately-owned stores rather than through the newly created government-owned Ontario Cannabis Store will [...]
Joint Statement by the Heads of Canada’s Largest Market and Survey Research Firms in Reaction to the Winding-down of the Market and Survey Research Association (MRIA)
Earlier this morning, the CEOs of some of Canada’s largest market and survey research firms held a conference call to discuss the statement issued today by the Market and Survey Research [...]
Bernice Cheung recently sat down with the Managing Director of the IFSE Institute to discuss the digital marketing strategy used to reach Canadian newcomers.
The Government of Canada has a range of objectives with the legalization of cannabis, including public safety, youth protection and shrinking the black market, but how does the Government’s [...]
As Canada moves closer to legalizing cannabis for adult recreational use, our survey of GTA residents finds that the concerns about home growing are widely shared among the public
A recent Environics Research study exploring GTA residents’ concerns about cannabis and home growing ahead of legalization is broken down in this interactive infographic
The City of Calgary and Environics Research have been recognized by the Marketing Research and Intelligence Association (MRIA) with the 2018 Award for Excellence in Public Policy and Government.
Yesterday Prime Minister Justin Trudeau announced the appointment of Dr. Donna Dasko, a respected sociologist and former Senior Vice-President of Environics Research, to the Senate of Canada.
Canadians’ Saving Habits Don’t Align with Their Goals, According to an Environics Research Poll for EQ Bank
Environics Research’s recent survey for EQ Bank found that the savings behaviour of Canadians does not seem to align with their overall financial goals.
Canadian Millennials Expressed Concerns with Working Gig Jobs in Environics Research Survey for TD Insurance
Although Millennials report flexibility and work-life balance as benefits with working gig jobs, a recent Environics Research survey for TD Insurance found that 87% of them say they have a [...]
Find out why Canada is well positioned to become a global leader in the FinTech industry with our interactive infographic.
While many organizations have a stereotypical idea of what makes these tech enthusiasts tick, our research shows that this increasingly important segment of consumers is often quite misunderstood.
Last week, David MacDonald and Bernice Cheung attended The Globe and Mail subscriber event Smart Money with Rob Carrick, featuring author Shannon Lee Simmons. Here are a few take-aways from the [...]
Millennials Are The Engine Of The Real Estate Market According To Recent Study Commissioned By Genworth Canada
According to a national study conducted by Environics Research and commissioned by Genworth Canada, six in ten Millennials have already achieved their homeownership dreams.
A majority of first-time homebuyers feel anxious about the process, according to our recent survey for TD
A new survey conducted by Environics Research for TD reveals that almost six in ten Canadian first-time homebuyers are anxious and afraid that they'll forget to take a crucial step as they gain [...]
Stressed-out working Canadians want to invest in themselves but can’t afford it, according to a recent survey conducted by Environics Research
Working Canadians are stressed. According to a recent TD survey, two-thirds say they experience moderate to high levels of stress at their job.
Group VP of Public Affairs Tony Coulson breaks down the current messaging issues regarding Canada’s pipeline infrastructure and the six in ten Canadians who don’t hold strong views on the issue.
As a follow-up to its 2008 Canada’s World Survey, the Environics Institute has partnered with SFU Public Square at Simon Fraser University, the Canadian International Council and the Bill Graham [...]
TD Survey Conducted by Environics Research Identifies Inclusion as Societal Concern as It Launches the Ready Commitment
A new TD survey conducted by Environics Research shows only 29% of Canadians and 30% of Americans feel "confident" they will be able to keep pace with change over the next 10 years
Last night was the official launch of Stnce, a sold-out event that demonstrated the importance of the topic of increasing women's confidence regarding financial issues.
There is a massive and growing market segment for Canadian auto dealers that marketing campaigns seem to ignore far too often: Canadian newcomers. As we on the Environics Research Cultural [...]
Environics Institute Releases Study Results On Canadian Opinions Surrounding Immigration And Minorities
As part of its ongoing Focus Canada research program the Environics Institute partnered with Canadian Race Relations Foundation to update its ongoing tracking of Canadian public opinion on [...]
Over those years, we have witnessed changes to the business landscape, and we’ve evolved and grown to meet the changing needs of our clients. Today is no different. We currently have several [...]
Obesity and mental health identified as top health concerns facing Ontario school-aged children, according to Ophea study conducted by Environics Research
Our recent study for Ophea looked to better understand parental perspectives on pressing health issues and the important role schools play in supporting their children.
According to a new survey conducted by Environics Research for TD, nearly three-quarters of Canadian Millennials say they feel at risk of becoming a victim of cybercrime. And risks to mobile [...]
Federal scientists say Ottawa has made progress in efforts to un-muzzle science, but much more needs to be done
The Trudeau government has made progress in its efforts to reverse the impacts of muzzling under the previous government, says a new survey report conducted by Environics Research and released by [...]
The City of Calgary Releases Results of Environics Study Exploring Citizen Attitudes On Cannabis Regulation
The City of Calgary has released the results of an Environics Research study that examined Calgarians' attitudes regarding the legalization of recreational cannabis.
Environics Research co-founder, Michael Adams, and Group VP of Corproate and Public Affairs, Tony Couslon, look at the Ontario PC Leadership race through a social values lens and underscore the [...]
A new poll conducted by Environics Research for IPC Private Wealth revealed that the majority of affluent Canadians are keeping their heirs in the dark on how they plan to pass on their wealth.
In an Environics Research conducted study commissioned and guided by the Canadian Marketing Association (CMA)'s Privacy and Data Advisory Committee, it was found that consumers want to read [...]
Environics Research Partnered with The Rideau Hall Foundation to better understand the giving behaviour of Canadian Millennials
Recently we partnered with The Rideau Hall Foundation in order to create a social values segmentation of giving behaviour among Canadian millennials
Environics Research Study for Pointman! News Creation Finds Canadians Continue Contentment with Investment Advisors
Our recent survey conducted for Pointman News Creation shows that an average of only 3% of Canadians who use financial advisors were dissatisfied with the services they received.
Me, Myself and My Retirement: Environics Research Poll for TD Bank finds almost half of Canadians planning to retire solo are concerned about their savings
According to TD's Retiring Solo survey conducted by Environics Research, nearly of Canadians 40 years of age or older planning to retire solo share this concern - many fearful of rising daily [...]
Watch our VP of Cultural Markets and Financial Services, Bernice Cheung, interview recent immigrant to Canada, Sumantra De. Sumantra is a seasoned research, insights and advisory professional who [...]
Nine out of ten Canadians think it’s morally wrong for Canadian corporations to use tax havens: new poll
90% of Canadians think that the use of tax havens by large corporations to avoid paying taxes is morally wrong, even if it’s legal, according to a new Environics Research poll for Canadians for [...]
Canadian Xennials Feel the Retirement Savings Squeeze According To Environics Research Survey For TD
According to a new survey from TD conducted by Environics Research, three-quarters (74 per cent) of Canadian Xennials say they would like to contribute more than they currently do, but everyday [...]
Our recent survey conducted for EQ Bank reveals that, compared to men, Canadian women are significantly less confident about their financial knowledge and less satisfied with their financial knowledge.
Environics Research survey finds three out of four directors think Canada can thrive outside of NAFTA
An Environics Research conducted survey for the Institute of Corporate Directors (ICD) found that 76 per cent of board directors in Canada believe the country’s international trade can thrive [...]
Environics Research poll for Unifor shows Canadians want feds to deliver on progressive trade promises
A new poll reveals the vast majority of Canadians feel the government needs to secure progressive improvements to labour, environmental and other social issues in NAFTA or be prepared to walk [...]
Environics Research Survey for the Toronto Region Board of Trade Shows Faster Commutes, Access To Transit Are High Priorities For House-Hunting Young Professionals
Getting to work quickly and easily is young professionals’ (YPs) top priority when considering where to live according a survey on YP perceptions of the Toronto region’s housing market conducted [...]
On November 8, 2017, our sister company, Environics Analytics, held its 11th annual user conference. Here at Environics Research, we decided it would be fun take a closer look at the conference’s [...]
Environics Research survey for Toronto Region Board of Trade finds Toronto’s young professionals overwhelmingly say yes in my backyard
As Toronto’s young professionals look to grow their families, a lack of appropriate housing to meet their needs is becoming a concern, according to the second part of a survey on YP perceptions [...]
Environics Research survey finds close to half of GTHA emerging leaders* reported experiencing racism and/or discrimination in past year
A new survey by the CivicAction Leadership Foundation and Environics Research finds that close to half of participants (45%) in a survey of emerging leaders in the Greater Toronto and Hamilton [...]
Environics Research survey for the Toronto Region Board of Trade finds high housing costs make it hard for young professionals to save for retirement and repay debt
Our recently conducted survey for Toronto Regional Board of Trade shows that finding a place to live in the Toronto region comes at the expense of saving for retirement and debt repayment for [...]
Watch our VP of Corporate and Public Affairs, Sarah Roberton and Pollution Probe CEO Ingrid Thompson use a SWOT analysis to discuss Canadians’ opinions and behaviour about climate change and a [...]
Our interactive infographic illustrates just a few of the exciting new data points that highlight the increasing diversity Canada is currently experiencing.
What caused the death of TransCanada's Energy East pipeline proposal? Some say it was government and the regulatory process, some blame the economy and others the environmentalists.
TD Releases Environics Research conducted Survey – Sense over sensibility: Why homebuyers need to leave their emotions at the front door
As your biggest financial investment, house hunting should be a rational, logic-driven process. In reality though, buying a house is often an emotional rollercoaster
The 50 thought-provoking data points are built from an extensive survey of both advisors and investors sponsored by Mackenzie Investments and conducted by Environics Research as well as data from [...]
Environics Co-founder Michael Adams Releases New Book: Could It Happen Here? Canada in the Age of Trump and Brexit
This newest work draws on ground-breaking new social research to show whether Canadian society is at risk of the populist forces afflicting other parts of the world.
The Environics Institute today released its 2017 edition of the AmericasBarometer – The Canada Report, showing that Canadians’ level of confidence in their country’s democracy has not eroded over [...]
Our recent survey for TD revealed a gap in Millennials' financial picture: life insurance. According to the survey, more than half (55%) of Millennials do not have any life insurance, although [...]
As marijuana legalization looms, Canadians’ support for it seems to be fluctuating, and may even have dropped overall. In an Environics survey fielded in April, we found that while over half of [...]
According to Environics Research’s latest Financial Services among New Canadians Syndicated Study, TD, CIBC and American Express have an opportunity to surprise and delight, or to disappoint a [...]
Environics Research explored a hypothetical Alberta political landscape – one with both a united right and a united centre – in a survey we conducted in the aftermath of Mr. Kenney’s leadership victory
Environics is proud to announce that our co-founder, Michael Adams, was honoured today by being invested into the Order of Canada for his leadership in public opinion research and for his [...]
First-Time Homebuyers Continue to Believe Owning a Home is a Wise Financial Decision and Can Adapt to Today’s Challenging Housing Market
According to Genworth Canada's new 2017 First-Time Homeownership Study, almost half of first-time buyers (49%) believe owning a home is a wise financial decision.
Limited supply and ever-increasing demand are driving housing prices in the Greater Toronto Area to record highs, with “bully” offers and bidding wars a fact of life for those seeking to buy [...]
Not long ago, Americans were more likely than Canadians to support the Keystone XL pipeline. Today, the tables have turned.
Listen to Keith Neuman, Executive Director of the Environics Institute, discussing a recent study that breaks Millennials into six unique tribes based on their social values on CBC’s The Calgary [...]
A new national survey released today reveals a bold portrait of Canada’s Millennials, that for the first time presents the social values of this generation, and the distinct segments that help [...]
Canada is home to 1.5 million Chinese Canadians – and with Chinese New Year fast approaching, many of them are gearing up to celebrate the Year of the Rooster. To illustrate how important this [...]
Recently, the Ottawa Chapter of the MRIA hosted a panel to discuss the “Authenticity Paradox” and whether or not the public is losing faith in experts.
We've been studying Canadians’ attitudes and opinions about taxation for many years and certain patterns have become evident over time. Many Canadians, for example, do not consider the country’s [...]
The Market Strategy group at Environics Research in Toronto is looking for someone to join our team.
Data from a survey that we recently conducted indicates that 4 in 10 Canadians have consulted with their pharmacists on health issues.
WWF-Canada released a survey today that shows 98 per cent of Canadians support designating parts of Canada’s waters as marine protected areas (MPAs).
Are we spenders or savers? EQ Bank survey conducted by Environics Research finds Canadian couples wear rose-coloured glasses
According to a survey released today by EQ Bank most Canadians (70 per cent) believe they are the saver in the relationship. Far fewer peg their partner as a saver (53 per cent).
Earlier this year, we asked a representative sample of Canadians to rate the importance of a range of factors connected to the development of a pipeline in one of three scenarios: in their local [...]
To better understand technological savviness, we asked newcomers about mobile / tablet ownership, as well as social media tools.
Patients Are More Than Just Their Age: The Importance of Segmentation in the Health and Wellness Industry
New data is indicating younger Canadians are moving heavily toward relying on information found online to make their healthcare decisions, while older Canadians are tending to stick with more [...]
According to a recent survey commissioned by TD, 36 per cent of Millennials don't know if it's the right time to invest, while 22 per cent say it's definitely not the time
Environics Research’s John Crocket and the TTC’s Viktoriya Artemyeva present a series of innovative methodologies used to help the TTC adapt to it’s customer’s changing needs at the MRIA 2016 [...]
A recent independent survey conducted by Environics Research shows that, although a majority of Greater Toronto Area residents support safe injection sites in principle, most are not prepared to [...]
Millennials have spent the most of their lives culturally connected to social media and it is often said that they choose social media over real-life interaction — but is that really the case?
For this exercise, we put an application called Bounty, by Twentify, to the test. We asked Torontonians to chronicle their interest and participation in the NBA All-Star Weekend to get a sense of [...]
Recently, we partnered with our friends at the Humber RAPP program to test out in-the-moment data collection using a new mobile research application called Bounty from a company called Twentify.
Recently, as part of our annual Canadian Newcomers study, we wanted to top up our national sample of Canadian newcomers with a more robust sample of Filipino Canadians living in the Prairies. By [...]
Environics Research, and our partners in the IRIS network, are pleased to announce that the results from the 2015 IRIS Millennials Survey are now live
Environics Research is pleased to announce the addition of Megan Tam, Vice President, to our Corporate and Public Affairs team in Ottawa.
Tony Coulson and Sarah Robertson discuss the Liberal carbon policy and how it is likely to be received among Canadians.
The Environics Research Corporate and Public Affairs team is pleased to announce the official launch of Environics Talks Uber – an online discussion platform
Over 73 days before the Alberta provincial election of 2015, we collected 131,563 tweets to analyze Jim Prentice’s now infamous “look in the mirror” moment.
Since Environics began tracking public opinion about the Energy East pipeline in 2012, between 60% and 65% of Canadians have supported the proposal to convert existing natural gas pipelines
According to data from Environics’ Financial Services Among New Canadians Study, over half of all newcomers who immigrated to Canada less than 10 years ago have registered investment products, [...]
Environics Research VP of Corporate and Public Affairs, Tony Coulson and VP for Western Canada, Dan Ouimet discuss Canadian oil sands advocates, opponents and the silent majority that lie in the [...]
Environics founder Michael Adams discusses the composition of Canada’s 42nd Parliament and its ability to represent the face of Canada.
Environics founder Michael Adams’ recent piece for The Globe and Mail discusses the Syrian refugee crisis, and why Canada and the U.S. diverge on the issue.
Environics Research is proud to announce the appointment of Bernice Cheung as VP of Cultural Markets.
Environics Research spoke with over 1,000 Canadian newcomers to build an understanding of the attitudes, behaviours and financial goals of this extremely lucrative segment of the population.
Michael Adams teams up with David MacDonald to explore how the boomer generation’s late-in-life spending will reflect its values.
From October 7th to 9th 2015, ISO representatives from up to 18 countries will meet in Toronto to propose a draft of the ISO 19731 quality standard for Digital Analytics and Web Analyses in [...]
Should energy policy be a key issue of party focus this election? Environics Research Vice President of Western Canada Operations, Dan Ouimet, discusses.
In 2015, Environics asked 2,000 Canadians to rank a number of potential priorities for the country over the coming year – in essence, asking Canadians what issues they want their leaders and [...]
Environics Analytics Releases WealthScapes 2015 Analyzing Canadians’ Assets, Liabilities and Spending Power
Environics Analytics (EA), the marketing services and data analytics company, today announced the release of WealthScapes 2015, the most comprehensive database available on the assets, [...]
Compensation Survey Shows CFA® Charterholders in Canada Earn Excellent Compensation Averaging $280,454
Canadian professionals holding the Chartered Financial Analyst® (CFA) designation earned an average of $280,454 in 2014 up from $239,215 in 2011, according to the results of a compensation survey [...]
EY, a global leader in assurance, tax, transaction and advisory services, has named Environics Analytics (EA) President and Founder Jan Kestle a finalist in its EY Entrepreneur Of The Year awards [...]
Environics Research Grows in Western Canada: New Office and Senior Staff to Support Growing Client Base
Environics Research Group is proud to announce the appointment of Dan Ouimet as VP for Western Canada.
Environics Research’s Corporate and Public Affairs Team asked pharmacists their opinion on dispensing medical marijuana and found them to be divided on the issue.
Environics began tracking Canadian attitudes toward the oil sands development in 2008 and noticed a downward trend starting in November 2013.
Environics has found that, on average, 43% of samples distributed were not going to the right physicians
A recent social values analysis of engaged investors revealed a link between participation in the financial planning process and health as a priority.
First-time homebuyers are doing their homework and making responsible financial decisions, according to a new study conducted by Environics Research.
Release: First-time homebuyers are doing their homework and making responsible financial decisions, according to a new study conducted by Environics Research.
The first book of practical, data-driven insights about Canadian multicultural markets. Learn how your organization can connect and thrive from Migration Nation.
Environics’ Corporate and Public Affairs Team explores what it will take for electric vehicles to become a more familiar fixture on Canadian roads.
Albertans are concerned about the current state of the economy but are more positive than negative about the direction of their province according to Environics' latest numbers
Legalization of marijuana is a divisive issue with a slim majority of 54% supporting legalization and 45% standing in opposition.
An in-depth look at the effect ethnic cultural difference could have on the recent acquisition of Cossette by the Chinese company, BlueFocus.
There has been a shift toward generics and, for branded pharmaceutical companies, fighting that switch means implementing a 2 pronged marketing strategy.
Environics’ Health and Wellness team has put together a list of 5 practices to make your next round of brand planning the best it can be
Big businesses around the globe are now looking for more data-driven decision-making techniques and, in many ways, survey research alone just won’t cut it anymore.
Diwali is one of the most important holidays among Indo-Canadians, giving Canadian Companies a huge opportunity to build a rapport with one of the largest and fastest growing cultural groups in Canada.
LCBO sought to understand how exactly their customers perceived their brand, and how their emotions informed those perceptions.
Canadian social values, and their evolution over the past few decades, tell an important story.
A road map to guide small businesses through the difficult process of implementing big data analysis.
Despite the lip service of patient centricity, pharma brand strategy and tactics still primarily focus on the physician.
Call them NIMBY (not in my back yard), LULU (locally unwanted land use) or BANANA (build absolutely nothing anywhere near anything), but understanding public reactions to infrastructure [...]
Environics’ Health and Wellness team describes why reducing health costs by decreasing the number of people who receive therapy is a shortsighted policy.
IBM’s “Watson” is a topic that deserves greater attention as we look toward the future of prognosis for various forms of cancer.
This study showed that, from their study population, approximately 1/3 of physicians are tweeting an average of 20+ tweets on oncology.
A TD survey conducted by Environics Research finds the profile of online investors is changing.
Release: A TD survey conducted by Environics Research finds the profile of online investors is changing.
A new Environics survey commissioned by TD has revealed a substantial minority does not take all the vacation time their employers allow them.
A new Environics survey commissioned by TD has revealed a substantial minority does not take all the vacation time their employers allow them.
Despite the similarity in acronym, Environics Research Group is NOT behind these calls. Callers from Environics will identify themselves as calling from "Environics."
Release: In recognition of Financial Literacy Month in Canada, Bridgehouse Asset Managers today releases the results of the Bridgehouse Investor Knowledge Index.
In recognition of Financial Literacy Month in Canada, Bridgehouse Asset Managers today releases the results of the Bridgehouse Investor Knowledge Index.
Release: Using Environics Social Values research, Standard Life has developed a new online tool to help Canadians better understand their own values and motivations around saving and investing.
Using Environics Social Values research, Standard Life has developed a new online tool to help Canadians better understand their own values and motivations around saving and investing.
Environics’ Digital Innovations teams explores whether Rogers should be worried about the way Canadians reacted to their outage on social media?
A new Environics poll finds that among decided voters, the federal Liberals hold a clear lead (34%), trailed by the Conservatives (28%) in second and the NDP (24%) in third.