More and more types of electric vehicles (EVs) have been coming on the market recently, but they are still a curiosity in many communities. What will it take for them to become a familiar fixture on the nation’s roads?
Pollution Probe’s Electric Mobility Adoption and Prediction (EMAP) project is designed to find out how to make EVs an easier option for drivers, and how local utility companies can better plan and manage their distribution systems to be ready as EVs become more mainstream. The findings inform the development of strategies to accelerate consumer adoption of EVs, which are the primary outputs of the project. The EMAP project has received more than $1 million in support from Natural Resources Canada’s ecoENERGY Innovation Initiative.
As part of the EMAP study, Environics conducted a pilot survey in Toronto, followed by five telephone surveys in nine municipalities (Ottawa; Hamilton and St. Catharines; London; Markham, Richmond Hill and Vaughan; and Calgary and Edmonton). Each market was analyzed using Environics Analytics’ PRIZM segmentation system, to locate segments of the population with characteristics of early EV adopters: segments that are more affluent than the average Canadian, and with higher levels of interest in the environment, in technology, and in spending on the things that interest them. Respondents were further screened to make sure they were licensed drivers, household vehicle purchase decision-makers, and had purchased recently, or intended to purchase, a late model vehicle.
The results of the EMAP survey research showed that the major factor in the EV purchase decision is not how green they are, but how well they will fit into drivers’ lives. The main barriers to EV adoption relate to “range anxiety” – how far EVs can travel on a charge, how long they take to recharge, and the potential difficulty of finding places to recharge away from home. Right now, the average EV on the market can travel around 160 kilometers on a charge, and takes several hours to fully recharge. It appears that the prospect of waiting around while recharging away from home leads to range anxiety.
The surveys also revealed that EV range anxiety is not linked to how far someone actually drives in a typical day. Half or more of the potential early adopters in the surveyed communities think that an EV would need a range of at least 200 km on a single charge for them to feel comfortable, including around four in ten who personally drive less than 25 km a day.
Range anxiety is a tough nut for EV marketers to crack, but the EMAP project shows that utility companies may play an instrumental role in the solution. Through the strategic deployment of charging infrastructure and availability of fast-charge services, range anxiety will eventually dissipate, paving the way for widespread plug-in EV adoption.
For more information about the EMAP project, visit the Pollution Probe web site at http://www.pollutionprobe.org
The results of our recent MD Physician Retirement Readiness Study for MD Financial Management have been released. Read about the state of physician retirement readiness in the full report.
Our recent survey for the Institute of Corporate Directors points to political and economic uncertainty as top-of-mind issues for the country's board directors.
Our survey for Genworth Canada, in collaboration with Royal LePage, analyzed key trends among first-time homebuyers who purchased a home within the last two years.
According to our recent survey, even though a third of Millennials report that city living is their preference, nearly two-thirds are willing to consider a shift from urban to suburban life in [...]
According to our survey for Interac Corp., seven in ten Canadian side hustlers and micro-businesses struggle to get paid on time, and spend valuable time chasing late payments
Read our Financial Services Team’s key takeaways from the recent Globe and Mail Advisor Forum: Strengthening Investor Relations.
Tony Coulson uses our social values data to explore the contrast between UCP and NDP partisans, and whether undecided voter values give any clues about how they might tilt on election day
The CRIC board does not endorse this new initiative and believes it will only result in confusion in the marketplace and with regulators.
Our recent survey for TD found that financial fraud continues to impact Canadians, and as technologies become integrated into everyday life, fraudsters are targeting Canadians in new ways
Despite months of negative headlines about an apparent wave of public opposition against Toronto’s Sidewalk Labs-Waterfront Toronto partnership, our new survey for the Toronto Region Board of [...]
The Canadian Research Insights Council (CRIC) and ESOMAR, the global voice of the data, insights and research industry, has today announced a strategic partnership
Tony Coulson and Sarah Roberton discuss current Canadian attitudes towards climate change and carbon pricing based on years of Environics Research tracking.
Ridesharing Now for BC recently commissioned Environics Research to conduct a survey of Vancouver residents regarding their attitudes, opinions and perceptions about issues related to ridesharing [...]
According to our recent TD survey, nearly two-thirds of Flexforce Canadians anticipate needing to work into their senior years because they won't have enough saved for retirement.
A new op-ed was recently released by Environics co-founder Michael Adams and Environics Research Chief Scientist David Jamieson.
The Canadian Research Insights Council is pleased to have been invited to take a seat on the Board of the Market Research Institute International (MRII), the preeminent provider of market [...]
Read about the insights shared at our recent event, hosted by our Health and Wellness practice, to discuss how the expectation economy is disrupting this industry in Canada and the solutions that [...]
A large majority of Canadians agree that “It would be a good investment for the Government of Canada to allocate more resources towards preventing tax evasion and avoidance,” according to a [...]
The organization continues to build up, as the nine founding CRIC Board Members voted to approve articles of incorporation, bylaws and other policies.
The latest Institute of Corporate Directors’ Director Lens survey conducted by Environics Research shows that board directors have declining confidence in Canada’s economy and political stability
According to our recent survey conducted for the CLHIA, 75 percent of Canadians incorrectly believe that the only punishment for benefits fraud is having to pay higher premiums
Our recent survey for TD reveals wealthy Millennials are more than twice as likely as wealthy Boomers to feel that leaving a legacy is important
A recent TD Insurance survey conducted by Environics Research revealed that Canadian Boomers are travelling more frequently and for longer periods of time.
The Toronto Region Board Of Trade has released the results of an Environics Research survey, confirming voters support Toronto region transit being uploaded into a single regional transit agency.
Media Smarts has released the results of an Environics Research survey of 825 parents of children from birth to 15 years old, to learn more about their digital family life.
A recent national survey commissioned by MEC and conducted by Environics Research shows that people of colour (POC) spend more time and participate in a wider range of outdoor activities than [...]
For more than a decade, Environics has been tracking Canadian opinions about the environment, climate change and related issues.
Since its inaugural meeting on August 30, members of the Interim Board have taken a number of steps to formalize the association.
A majority of Canadian small business owners may be close to retirement, yet many are uncertain about their post-business life, according to our recent survey.
The Public Service of Canada (PIPSC) has released a fact sheet based on an Environics Research survey showing 72 percent of Canadians agree that “in the next federal budget, funding for federal [...]
Our recent research for Organigram highlights the legitimate concerns Canadian parents have about cannabis legalization, and the need for information and education to address those concerns
With the Kinder Morgan Trans Mountain pipeline placed in limbo, the majority of Canadians still agree with the federal government’s belief that economic vitality and environmental protection [...]
On August 30, the CEOs of some of Canada’s largest market and survey research firms held the inaugural meeting of a new industry association for market and survey research agencies and industry [...]
Organigram has released the results of an Environics Research study that examined Canadian parents’ concerns regarding the legalization of recreational cannabis.
The Canadian Centre for Policy Alternatives (CCPA) has released a report based on the results of an Environics Research study of professionals about precarious working conditions.
A recent survey conducted by Environics Research for TD Bank found that many Canadian Millennials are not seeking financial help or professional advice when they receive an inheritance.
The independent academic review of the problems in the polling of last October’s Calgary election is now available.
Our research shows that the Ontario PC government’s decision for cannabis to be sold in privately-owned stores rather than through the newly created government-owned Ontario Cannabis Store will [...]
Earlier this morning, the CEOs of some of Canada’s largest market and survey research firms held a conference call to discuss the statement issued today by the Market and Survey Research [...]
Bernice Cheung recently sat down with the Managing Director of the IFSE Institute to discuss the digital marketing strategy used to reach Canadian newcomers.
The Government of Canada has a range of objectives with the legalization of cannabis, including public safety, youth protection and shrinking the black market, but how does the Government’s [...]
As Canada moves closer to legalizing cannabis for adult recreational use, our survey of GTA residents finds that the concerns about home growing are widely shared among the public
A recent Environics Research study exploring GTA residents’ concerns about cannabis and home growing ahead of legalization is broken down in this interactive infographic
The City of Calgary and Environics Research have been recognized by the Marketing Research and Intelligence Association (MRIA) with the 2018 Award for Excellence in Public Policy and Government.
Yesterday Prime Minister Justin Trudeau announced the appointment of Dr. Donna Dasko, a respected sociologist and former Senior Vice-President of Environics Research, to the Senate of Canada.
Environics Research’s recent survey for EQ Bank found that the savings behaviour of Canadians does not seem to align with their overall financial goals.
Although Millennials report flexibility and work-life balance as benefits with working gig jobs, a recent Environics Research survey for TD Insurance found that 87% of them say they have a [...]
Find out why Canada is well positioned to become a global leader in the FinTech industry with our interactive infographic.
While many organizations have a stereotypical idea of what makes these tech enthusiasts tick, our research shows that this increasingly important segment of consumers is often quite misunderstood.
Last week, David MacDonald and Bernice Cheung attended The Globe and Mail subscriber event Smart Money with Rob Carrick, featuring author Shannon Lee Simmons. Here are a few take-aways from the [...]
According to a national study conducted by Environics Research and commissioned by Genworth Canada, six in ten Millennials have already achieved their homeownership dreams.
A new survey conducted by Environics Research for TD reveals that almost six in ten Canadian first-time homebuyers are anxious and afraid that they'll forget to take a crucial step as they gain [...]
Working Canadians are stressed. According to a recent TD survey, two-thirds say they experience moderate to high levels of stress at their job.
Group VP of Public Affairs Tony Coulson breaks down the current messaging issues regarding Canada’s pipeline infrastructure and the six in ten Canadians who don’t hold strong views on the issue.
As a follow-up to its 2008 Canada’s World Survey, the Environics Institute has partnered with SFU Public Square at Simon Fraser University, the Canadian International Council and the Bill Graham [...]
A new TD survey conducted by Environics Research shows only 29% of Canadians and 30% of Americans feel "confident" they will be able to keep pace with change over the next 10 years
Our Group VP of Financial Services, David MacDonald, and VP of Financial Services Rob Stel sat down for a candid discussion about Millennials, the social values that define them, their role in [...]
Last night was the official launch of Stnce, a sold-out event that demonstrated the importance of the topic of increasing women's confidence regarding financial issues.
There is a massive and growing market segment for Canadian auto dealers that marketing campaigns seem to ignore far too often: Canadian newcomers. As we on the Environics Research Cultural [...]
As part of its ongoing Focus Canada research program the Environics Institute partnered with Canadian Race Relations Foundation to update its ongoing tracking of Canadian public opinion on [...]
Over those years, we have witnessed changes to the business landscape, and we’ve evolved and grown to meet the changing needs of our clients. Today is no different. We currently have several [...]
Our recent study for Ophea looked to better understand parental perspectives on pressing health issues and the important role schools play in supporting their children.
According to a new survey conducted by Environics Research for TD, nearly three-quarters of Canadian Millennials say they feel at risk of becoming a victim of cybercrime. And risks to mobile [...]
The Trudeau government has made progress in its efforts to reverse the impacts of muzzling under the previous government, says a new survey report conducted by Environics Research and released by [...]
The City of Calgary has released the results of an Environics Research study that examined Calgarians' attitudes regarding the legalization of recreational cannabis.
Environics Research co-founder, Michael Adams, and Group VP of Corproate and Public Affairs, Tony Couslon, look at the Ontario PC Leadership race through a social values lens and underscore the [...]
A new poll conducted by Environics Research for IPC Private Wealth revealed that the majority of affluent Canadians are keeping their heirs in the dark on how they plan to pass on their wealth.
In an Environics Research conducted study commissioned and guided by the Canadian Marketing Association (CMA)'s Privacy and Data Advisory Committee, it was found that consumers want to read [...]
Recently we partnered with The Rideau Hall Foundation in order to create a social values segmentation of giving behaviour among Canadian millennials
Our recent survey conducted for Pointman News Creation shows that an average of only 3% of Canadians who use financial advisors were dissatisfied with the services they received.
According to TD's Retiring Solo survey conducted by Environics Research, nearly of Canadians 40 years of age or older planning to retire solo share this concern - many fearful of rising daily [...]
Watch our VP of Cultural Markets and Financial Services, Bernice Cheung, interview recent immigrant to Canada, Sumantra De. Sumantra is a seasoned research, insights and advisory professional who [...]
90% of Canadians think that the use of tax havens by large corporations to avoid paying taxes is morally wrong, even if it’s legal, according to a new Environics Research poll for Canadians for [...]
The Ontario Human Rights Commission (OHRC) has released its report on the results of a survey conducted by Environics Research, Taking the pulse: People’s opinions on human rights in Ontario.
According to a new survey from TD conducted by Environics Research, three-quarters (74 per cent) of Canadian Xennials say they would like to contribute more than they currently do, but everyday [...]
Our recent survey conducted for EQ Bank reveals that, compared to men, Canadian women are significantly less confident about their financial knowledge and less satisfied with their financial knowledge.
An Environics Research conducted survey for the Institute of Corporate Directors (ICD) found that 76 per cent of board directors in Canada believe the country’s international trade can thrive [...]
A new poll reveals the vast majority of Canadians feel the government needs to secure progressive improvements to labour, environmental and other social issues in NAFTA or be prepared to walk [...]
Getting to work quickly and easily is young professionals’ (YPs) top priority when considering where to live according a survey on YP perceptions of the Toronto region’s housing market conducted [...]
On November 8, 2017, our sister company, Environics Analytics, held its 11th annual user conference. Here at Environics Research, we decided it would be fun take a closer look at the conference’s [...]
As Toronto’s young professionals look to grow their families, a lack of appropriate housing to meet their needs is becoming a concern, according to the second part of a survey on YP perceptions [...]
A new survey by the CivicAction Leadership Foundation and Environics Research finds that close to half of participants (45%) in a survey of emerging leaders in the Greater Toronto and Hamilton [...]
Our recently conducted survey for Toronto Regional Board of Trade shows that finding a place to live in the Toronto region comes at the expense of saving for retirement and debt repayment for [...]
Watch our VP of Corporate and Public Affairs, Sarah Roberton and Pollution Probe CEO Ingrid Thompson use a SWOT analysis to discuss Canadians’ opinions and behaviour about climate change and a [...]
Our interactive infographic illustrates just a few of the exciting new data points that highlight the increasing diversity Canada is currently experiencing.
What caused the death of TransCanada's Energy East pipeline proposal? Some say it was government and the regulatory process, some blame the economy and others the environmentalists.
As your biggest financial investment, house hunting should be a rational, logic-driven process. In reality though, buying a house is often an emotional rollercoaster
The 50 thought-provoking data points are built from an extensive survey of both advisors and investors sponsored by Mackenzie Investments and conducted by Environics Research as well as data from [...]
This newest work draws on ground-breaking new social research to show whether Canadian society is at risk of the populist forces afflicting other parts of the world.
How much do you know about immigration trends in Canada? Test your knowledge with our interactive quiz!
The Environics Institute today released its 2017 edition of the AmericasBarometer – The Canada Report, showing that Canadians’ level of confidence in their country’s democracy has not eroded over [...]
Our recent survey for TD revealed a gap in Millennials' financial picture: life insurance. According to the survey, more than half (55%) of Millennials do not have any life insurance, although [...]
As marijuana legalization looms, Canadians’ support for it seems to be fluctuating, and may even have dropped overall. In an Environics survey fielded in April, we found that while over half of [...]
According to Environics Research’s latest Financial Services among New Canadians Syndicated Study, TD, CIBC and American Express have an opportunity to surprise and delight, or to disappoint a [...]
Environics Research explored a hypothetical Alberta political landscape – one with both a united right and a united centre – in a survey we conducted in the aftermath of Mr. Kenney’s leadership victory
Environics is proud to announce that our co-founder, Michael Adams, was honoured today by being invested into the Order of Canada for his leadership in public opinion research and for his [...]
According to Genworth Canada's new 2017 First-Time Homeownership Study, almost half of first-time buyers (49%) believe owning a home is a wise financial decision.
Click on a municipality with our interactive infographic to explore just some of our Focus GTA survey results.
Limited supply and ever-increasing demand are driving housing prices in the Greater Toronto Area to record highs, with “bully” offers and bidding wars a fact of life for those seeking to buy [...]
Not long ago, Americans were more likely than Canadians to support the Keystone XL pipeline. Today, the tables have turned.
Listen to Keith Neuman, Executive Director of the Environics Institute, discussing a recent study that breaks Millennials into six unique tribes based on their social values on CBC’s The Calgary [...]
A new national survey released today reveals a bold portrait of Canada’s Millennials, that for the first time presents the social values of this generation, and the distinct segments that help [...]
Canada is home to 1.5 million Chinese Canadians – and with Chinese New Year fast approaching, many of them are gearing up to celebrate the Year of the Rooster. To illustrate how important this [...]
Over the past couple of decades, Canadian society has been evolving toward a more open and flexible outlook: a worldview that sees diversity as an asset and cross-cultural interaction as an [...]
Recently, the Ottawa Chapter of the MRIA hosted a panel to discuss the “Authenticity Paradox” and whether or not the public is losing faith in experts.
We've been studying Canadians’ attitudes and opinions about taxation for many years and certain patterns have become evident over time. Many Canadians, for example, do not consider the country’s [...]
The Market Strategy group at Environics Research in Toronto is looking for someone to join our team.
Data from a survey that we recently conducted indicates that 4 in 10 Canadians have consulted with their pharmacists on health issues.
WWF-Canada released a survey today that shows 98 per cent of Canadians support designating parts of Canada’s waters as marine protected areas (MPAs).
According to a survey released today by EQ Bank most Canadians (70 per cent) believe they are the saver in the relationship. Far fewer peg their partner as a saver (53 per cent).
Earlier this year, we asked a representative sample of Canadians to rate the importance of a range of factors connected to the development of a pipeline in one of three scenarios: in their local [...]
To better understand technological savviness, we asked newcomers about mobile / tablet ownership, as well as social media tools.
New data is indicating younger Canadians are moving heavily toward relying on information found online to make their healthcare decisions, while older Canadians are tending to stick with more [...]
Rather than observing more of the same struggling newcomer narrative over and over, our team has discovered a new story emerging—one that tells the tale of a more prepared population.
According to a recent survey commissioned by TD, 36 per cent of Millennials don't know if it's the right time to invest, while 22 per cent say it's definitely not the time
Environics Research’s John Crocket and the TTC’s Viktoriya Artemyeva present a series of innovative methodologies used to help the TTC adapt to it’s customer’s changing needs at the MRIA 2016 [...]
Recently, we teamed up with Tourism New Brunswick to bring together a group of travellers in downtown Toronto for a fun event.
A recent independent survey conducted by Environics Research shows that, although a majority of Greater Toronto Area residents support safe injection sites in principle, most are not prepared to [...]
Millennials have spent the most of their lives culturally connected to social media and it is often said that they choose social media over real-life interaction — but is that really the case?
For this exercise, we put an application called Bounty, by Twentify, to the test. We asked Torontonians to chronicle their interest and participation in the NBA All-Star Weekend to get a sense of [...]
Recently, we partnered with our friends at the Humber RAPP program to test out in-the-moment data collection using a new mobile research application called Bounty from a company called Twentify.
Recently, as part of our annual Canadian Newcomers study, we wanted to top up our national sample of Canadian newcomers with a more robust sample of Filipino Canadians living in the Prairies. By [...]
Environics Research, and our partners in the IRIS network, are pleased to announce that the results from the 2015 IRIS Millennials Survey are now live
Environics Research is pleased to announce the addition of Megan Tam, Vice President, to our Corporate and Public Affairs team in Ottawa.
Tony Coulson and Sarah Robertson discuss the Liberal carbon policy and how it is likely to be received among Canadians.
The Environics Research Corporate and Public Affairs team is pleased to announce the official launch of Environics Talks Uber – an online discussion platform
Environics Research’s recent Focus GTA survey of 1,005 Toronto-area adults provides a detailed analysis of citizens’ attitudes towards Uber. It finds that a majority of adults living in the GTA [...]
Over 73 days before the Alberta provincial election of 2015, we collected 131,563 tweets to analyze Jim Prentice’s now infamous “look in the mirror” moment.
Since Environics began tracking public opinion about the Energy East pipeline in 2012, between 60% and 65% of Canadians have supported the proposal to convert existing natural gas pipelines
Environics Research has relocated its Ottawa office. Now located at the intersection of Metcalfe and Albert street
According to data from Environics’ Financial Services Among New Canadians Study, over half of all newcomers who immigrated to Canada less than 10 years ago have registered investment products, [...]
Environics Research VP of Corporate and Public Affairs, Tony Coulson and VP for Western Canada, Dan Ouimet discuss Canadian oil sands advocates, opponents and the silent majority that lie in the [...]
Environics founder Michael Adams discusses the composition of Canada’s 42nd Parliament and its ability to represent the face of Canada.
Environics founder Michael Adams’ recent piece for The Globe and Mail discusses the Syrian refugee crisis, and why Canada and the U.S. diverge on the issue.
Environics Research is proud to announce the appointment of Bernice Cheung as VP of Cultural Markets.
Environics Research spoke with over 1,000 Canadian newcomers to build an understanding of the attitudes, behaviours and financial goals of this extremely lucrative segment of the population.
Michael Adams teams up with David MacDonald to explore how the boomer generation’s late-in-life spending will reflect its values.
In his recent op-ed for The Globe and Mail, Environics Founder, Michael Adams, looks at Canada's political party leaders and the similarities in their platforms.
From October 7th to 9th 2015, ISO representatives from up to 18 countries will meet in Toronto to propose a draft of the ISO 19731 quality standard for Digital Analytics and Web Analyses in [...]
Our research indicates that the proportion of people who are divorced later in life is on the rise in Canada
Our most recent federal vote intention poll shows the NDP with 34% support, currently holding a small five-point lead over the second-place Liberals.
Should energy policy be a key issue of party focus this election? Environics Research Vice President of Western Canada Operations, Dan Ouimet, discusses.
In 2015, Environics asked 2,000 Canadians to rank a number of potential priorities for the country over the coming year – in essence, asking Canadians what issues they want their leaders and [...]
Environics Analytics (EA), the marketing services and data analytics company, today announced the release of WealthScapes 2015, the most comprehensive database available on the assets, [...]
Canadian professionals holding the Chartered Financial Analyst® (CFA) designation earned an average of $280,454 in 2014 up from $239,215 in 2011, according to the results of a compensation survey [...]
In an effort to gain a further understanding of the perceptions surrounding Millennials, we posted a link to our latest social values survey on social media. The results were tremendous.
EY, a global leader in assurance, tax, transaction and advisory services, has named Environics Analytics (EA) President and Founder Jan Kestle a finalist in its EY Entrepreneur Of The Year awards [...]
Our most recent poll shows that there is now a virtual three-way dead-heat between Canada’s major parties.
Environics Research Group is proud to announce the appointment of Dan Ouimet as VP for Western Canada.
Release: TD commissioned Environics Research to conduct an online survey of Americans and Canadians aged 18 and over about environmental issues.
There are six key tribes of Canadian Millennials. Take the quiz to learn which group's values are most like yours.
There are six key tribes of Canadian Millennials. Explore them all!
Environics Research’s Corporate and Public Affairs Team asked pharmacists their opinion on dispensing medical marijuana and found them to be divided on the issue.
A presentation on the New Chinese Consumer given to guests at an Environics Lunch Event by Priscilla Sze, owner of our partner company, N-Dynamic Market Research & Consultancy in Shanghai.
Environics began tracking Canadian attitudes toward the oil sands development in 2008 and noticed a downward trend starting in November 2013.
Environics has found that, on average, 43% of samples distributed were not going to the right physicians
A recent social values analysis of engaged investors revealed a link between participation in the financial planning process and health as a priority.
Watch CBC News’ coverage of Genworth Canada’s First-time Homebuyer study, conducted by Environics Research.
A recent study from Environics Research shows significant erosion in Ontario Liberal support since the last election.
First-time homebuyers are doing their homework and making responsible financial decisions, according to a new study conducted by Environics Research.
Release: First-time homebuyers are doing their homework and making responsible financial decisions, according to a new study conducted by Environics Research.
The first book of practical, data-driven insights about Canadian multicultural markets. Learn how your organization can connect and thrive from Migration Nation.
Environics’ Corporate and Public Affairs Team explores what it will take for electric vehicles to become a more familiar fixture on Canadian roads.
Watch John Crockett in the video above as he discusses crowdsourcing social media scores with Humber College’s Research Analyst Postgraduate Program
Albertans are concerned about the current state of the economy but are more positive than negative about the direction of their province according to Environics' latest numbers
Darren Karasiuk discusses GTA residents’ views on transit and the subway vs LRT debate
Environics’ Corporate and Public Affairs Team explores the growing business of medical marijuana in Canada and the concerns of many doctors
Legalization of marijuana is a divisive issue with a slim majority of 54% supporting legalization and 45% standing in opposition.
An in-depth look at the effect ethnic cultural difference could have on the recent acquisition of Cossette by the Chinese company, BlueFocus.
There has been a shift toward generics and, for branded pharmaceutical companies, fighting that switch means implementing a 2 pronged marketing strategy.
Environics’ Health and Wellness team has put together a list of 5 practices to make your next round of brand planning the best it can be
Big businesses around the globe are now looking for more data-driven decision-making techniques and, in many ways, survey research alone just won’t cut it anymore.
Diwali is one of the most important holidays among Indo-Canadians, giving Canadian Companies a huge opportunity to build a rapport with one of the largest and fastest growing cultural groups in Canada.
LCBO sought to understand how exactly their customers perceived their brand, and how their emotions informed those perceptions.
Canadian social values, and their evolution over the past few decades, tell an important story.
A road map to guide small businesses through the difficult process of implementing big data analysis.
Despite the lip service of patient centricity, pharma brand strategy and tactics still primarily focus on the physician.
These days, when it comes to investing, there are more options then ever. Unfortunately, all those options amount to even more investing pitfalls that, without the right expertise, can be [...]
Call them NIMBY (not in my back yard), LULU (locally unwanted land use) or BANANA (build absolutely nothing anywhere near anything), but understanding public reactions to infrastructure [...]
What does the word “leadership” mean to Canadians? Environics undertook a comprehensive research project to shed some light on public perceptions on the concept of leadership.
As the internet is flooded with ALS Ice Bucket Challenges from friends, family and celebrities, Environics looks at why this campaign has been so successful.
Environics’ Health and Wellness team explores the potential for a wave of restructuring in the pharma industry.
Environics’ Health and Wellness team describes why reducing health costs by decreasing the number of people who receive therapy is a shortsighted policy.
It’s World Anti Counterfeiting Day and the Health and Pharma team wanted to explore how big of a problem this actually is.
IBM’s “Watson” is a topic that deserves greater attention as we look toward the future of prognosis for various forms of cancer.
Following the clinical trial results release yesterday, Tweet volume relating to melanoma swelled, making #melanoma a top cancer discussed at ASCO
New studies revealed at the American Society of Clinical Oncology (ASCO), show promising results from new Immunotherapies for Melanoma and Cervical Cancer.
Environics’ Health and Wellness team analyze #ASCO14 through Twitter conversations.
This study showed that, from their study population, approximately 1/3 of physicians are tweeting an average of 20+ tweets on oncology.
A TD survey conducted by Environics Research finds the profile of online investors is changing.
Release: A TD survey conducted by Environics Research finds the profile of online investors is changing.
According to TD, substantial numbers of Canadians are buying homes solo or with friends.
A new Environics survey commissioned by TD has revealed a substantial minority does not take all the vacation time their employers allow them.
Release: According to TD, substantial numbers of Canadians are buying homes solo or with friends.
A new Environics survey commissioned by TD has revealed a substantial minority does not take all the vacation time their employers allow them.
Despite the similarity in acronym, Environics Research Group is NOT behind these calls. Callers from Environics will identify themselves as calling from "Environics."
The latest Focus Alberta survey from Environics Research's Public Affairs practice finds Albertans in an upbeat mood.
Complete our abridged online survey to find your social values tribe and your place on the Canadian values map.
Release: In recognition of Financial Literacy Month in Canada, Bridgehouse Asset Managers today releases the results of the Bridgehouse Investor Knowledge Index.
In recognition of Financial Literacy Month in Canada, Bridgehouse Asset Managers today releases the results of the Bridgehouse Investor Knowledge Index.
Canadians look more favourably on pipelines that provide opportunities for refining within Canada instead of shipping raw resources directly out of the country.
Release: Using Environics Social Values research, Standard Life has developed a new online tool to help Canadians better understand their own values and motivations around saving and investing.
Using Environics Social Values research, Standard Life has developed a new online tool to help Canadians better understand their own values and motivations around saving and investing.
Environics’ Digital Innovations teams explores whether Rogers should be worried about the way Canadians reacted to their outage on social media?
Tony Coulson writes in the Globe and Mail that despite Alberta's reputation for deep conservatism, the governing Progressive Conservatives should not see Wildrose as their only competitors.
A new Environics poll finds that among decided voters, the federal Liberals hold a clear lead (34%), trailed by the Conservatives (28%) in second and the NDP (24%) in third.
Environics conducts a new poll, commissioned by Humane Society International and the International Fund for Animal Welfare (IFAW).
Environics' Tony Coulson and Michael Adams discuss the changing political climate in Alberta
The above is a graphical representation of the Gartner Hype Cycle and where research technologies currently fall on it. As you can see, we believe that video analysis has recently hit a “technological trigger.”
