Focus GTA

Understanding The Issues That Matter Most

Comprehensive Municipal Insights

This semi-annual syndicated research study provides comprehensive insight into the most important issues facing municipalities across the GTA. The understanding gained from this recurring study is key to helping public, private, and non-profit sectors accurately understand public opinions across the Greater Toronto Area.

Get in touch to learn more about subscribing for our Fall 2019 study

Reliable Results

Every spring and fall, a representative sample of 1,000 GTA residents are surveyed online. The sample is distributed to be proportional to population size at the lower-tier municipal level and the results of each survey are estimated to be accurate to within plus or minus 3.1 percentage points, 19 times out of 20.

A Decision-Maker Must Have

Focus GTA is an essential tool for decision-makers who need to understand the attitudes and priorities of Greater Toronto Area residents. This survey, which has existed for more than 30 years, provides community-level insights, regional benchmarks, and public opinion trends over the past decade regarding a wide range of relevant topics, including:

Satisfaction with governance
Service delivery
Customer service
Quality of life

Affordability
Seniors issues
Transportation
Safety

Cannabis legalization – one year later*
Vaping regulation*
Diversity and representation*

* The upcoming Fall 2019 wave of Focus GTA also includes some topical questions on current issues

Customizable Insights

In addition to accessing these shared insights, subscribers can choose to ask proprietary questions to their individual constituencies. Results from these questions are the exclusive property of subscribers.

Subscribers can also choose to boost the number of interviews in specific municipalities or regions, allowing for more robust comparisons.