Focus GTA

Understanding The Issues That Matter Most

Comprehensive Municipal Insights

This semi-annual syndicated research study provides comprehensive insight into the most important issues facing municipalities across the GTA. The understanding gained from this recurring study is key to helping public, private, and non-profit sectors accurately understand public opinions across the Greater Toronto Area.

Reliable Results

Every spring and fall, a representative sample of 1,000 GTA residents are surveyed online. The sample is distributed to be proportional to population size at the lower-tier municipal level and the results of each survey are estimated to be accurate to within plus or minus 3.1 percentage points, 19 times out of 20.

A Decision-Maker Must Have

Focus GTA is an essential tool for decision-makers who need to understand the attitudes and priorities of Greater Toronto Area residents. This survey, which has existed for more than 30 years, provides community-level insights, regional benchmarks, and public opinion trends over the past decade regarding a wide range of relevant topics, including:

  • Satisfaction with governance
  • Service delivery
  • Customer service
  • Quality of life
  • Affordability
  • Seniors issues
  • Transportation
  • Safety
  • Cannabis legalization – one year later*
  • Vaping regulation*
  • Diversity and representation*

* The upcoming Fall 2019 wave of Focus GTA also includes some topical questions on current issues

Customizable Insights

In addition to accessing these shared insights, subscribers can choose to ask proprietary questions to their individual constituencies. Results from these questions are the exclusive property of subscribers.

Subscribers can also choose to boost the number of interviews in specific municipalities or regions, allowing for more robust comparisons.

Concise Reporting

A subscription can be purchased for a single wave or biannually, and includes

  • Detailed reporting
    • Trending over the past decade
    • Regional comparisons
  • An infographic of study data for quick reference
  • Data tables with significance testing
Click to view our 2018 study result infographic
Click to view our 2018 study result infographic

Learn more about subscribing to the Fall 2020 wave of Focus GTA

Browse some of our recent FocusGTA insights below

Focus GTA: 2018 Key Community Metrics

Our Fall 2018 wave of Focus GTA surveyed 1,010 Greater Toronto Area residents and found that although they rate their quality of life quite highly, residents are concerned about transportation, [...]

Focus GTA: 2016 Key Community Metrics

Our Fall 2016 wave of Focus GTA surveyed 1,012 Greater Toronto Area residents and found that, in general, they enjoy a high quality of life, yet transportation continues to be top of mind.