Our Financial Services team explains how the COVID-19 pandemic has accelerated three key trends that are increasing the adoption of FinTech in Canada.
With our Canadian FinTech Syndicated Study, subscribers gain a unique understanding of not only who is adopting new FinTech brands and products, but the underlying social values that are driving them to do so and why.
By using the proprietary Environics Research Social Values Framework, we have identified four distinct groups of potential FinTech adopters in Canada. This unique segmentation not only identifies who these consumers are, but reveals the deeper motivations and attitudes that drive their financial decision-making – allowing clients to efficiently target the right audiences with tailored messages to address their particular needs and concerns.
Our Canadian FinTech Syndicated Study examines consumer attitudes and awareness on a wide range of financial services, including:
By assessing brand awareness and usage among potential FinTech customers across Canada, we’re able to give accurate market share evaluations of both incumbents and new players in the FinTech sector, and assess trends over time. The intelligence gathered in our reporting can be put to use for a variety of business needs, including: