Canadian FinTech Syndicated Study

In Depth Reporting On Canada’s FinTech Sector

With our Canadian FinTech Syndicated Study, subscribers gain a unique understanding of not only who is adopting new FinTech brands and products, but the underlying social values that are driving them to do so and why.

A Deeper Understanding of FinTech Consumers

By using the proprietary Environics Research Social Values Framework, we have identified four distinct groups of potential FinTech adopters in Canada. This unique segmentation not only identifies who these consumers are, but reveals the deeper motivations and attitudes that drive their financial decision-making – allowing clients to efficiently target the right audiences with tailored messages to address their particular needs and concerns.

A Clear Picture of the FinTech Service Landscape

Our Canadian FinTech Syndicated Study examines consumer attitudes and awareness on a wide range of financial services, including:

  • Everyday banking
  • Payment Services
  • Money Transfer
  • Wealth Management
  • Financial Planning
  • Borrowing
  • Insurance

A Must-Have for Strategy Development

By assessing brand awareness and usage among potential FinTech customers across Canada, we’re able to give accurate market share evaluations of both incumbents and new players in the FinTech sector, and assess trends over time. The intelligence gathered in our reporting can be put to use for a variety of business needs, including:

  • Brand tracking and evaluation
  • Identifying market opportunities
  • Communications strategies
  • Evaluating target audiences
  • Product development
  • Evaluating partnership opportunities

Learn more about subscribing to our Canadian FinTech Syndicated Study

Browse some of our recent FinTech insights below

Understanding FinTech Adopters In Canada

Our team has developed a FinTech Consumer Adoption Segmentation that allows us to group consumers into four distinct segments based on the values that drive their decisions towards or against the [...]