Minjung KooSenior Research Associate

Minjung is a research associate on Environics’ Consumer Insights and Cultural Markets Team. She has worked with a variety of consumer packaged goods and financial companies and specializes in advertising research, brand communication, and concept testing using both quantitative and qualitative methodologies.

Minjung came to Environics from the Research Analyst post-graduate program at Georgian College with finely tuned quantitative and qualitative research skills. She received the Millward Brown Leadership Award, sponsored by Kantar Millward Brown – an award presented to a program graduating student for excellence in team building and who demonstrates perseverance and patience as well as the ability to see projects through successfully.

Minjung comes to our team from South Korea with experience in research and business analysis. She has worked as a business analyst for three years and her previous experience includes analyzing business data statistics, conducting new business research, and measuring employee satisfaction.