David MacDonald oversees the execution of Environics’ advisor-based syndicated research programs, including the Advisor Perception Study, the Wholesaler Effectiveness Study, and the Call Audit program. As well, he works with financial services and other B2B clients to design and execute custom studies, including both qualitative (focus groups) and quantitative surveys of advisors, investors/clients, wholesalers, and other key stakeholder groups.
David has led several projects involving the application of social values analysis and the execution of multi-country consumer segmentation strategies, twice receiving MRIA Awards of Excellence, including Best Multinational (2004) for automotive research, and Best In Class (2007) for tourism research. David has published numerous articles in industry publications, served as keynote at conferences, and has often consulted to the media.
A member of the Environics Research Group since 1999, he holds a Dean’s List MBA in International Business from Schulich, and a B.A. in International Relations and Economics from the University of Toronto. In 2008, he earned the Certified Marketing Research Professional (CMRP) designation. David has been a member of the Advisory Committee of the Georgian College Research Analyst Program (RAP) since 2001, and is currently serving as Committee Chair.