Dr. Watson joined Environics in June 1988. In addition to his management and strategic responsibilities, his activities currently involve socio-cultural research as part of Environics’ Social Values practice. This work has covered North America, Europe, Asia and South America. It focuses on a range of applications including the new meaning of brands and communication technologies in our day-to-day lives, and evolving social trends as they broadly affect the marketplace. He has overseen a wide range of projects involving tourism, health and wellness, technology, education, energy, natural resources, and transportation.
Dr. Watson is a frequent speaker at seminars and conferences, and regularly briefs senior officials in government and industry on current and emerging issues. He serves as president of the Marketing Research and Intelligence Association (MRIA). He is a past-president of the Canadian Association of Market Research Organizations (CAMRO), and a past-director of the Canadian Survey Research Council (CSRC). He is president of the International Research Institutes based in Switzerland and is also a member of ESOMAR, the World Association of Marketing Research.
Dr. Watson holds the Marketing Research and Intelligence Association’s Certified Marketing Research Professional (CMRP) designation, and a PhD in environmental studies from Pennsylvania State University.