There has been a shift toward generics and, for branded pharmaceutical companies, fighting that switch means implementing a 2 pronged marketing strategy.
Environics’ Health and Wellness team has put together a list of 5 practices to make your next round of brand planning the best it can be
Despite the lip service of patient centricity, pharma brand strategy and tactics still primarily focus on the physician.
Environics’ Health and Wellness team describes why reducing health costs by decreasing the number of people who receive therapy is a shortsighted policy.
IBM’s “Watson” is a topic that deserves greater attention as we look toward the future of prognosis for various forms of cancer.