We used our PatientConnect social values segmentation to examine effective communication strategies for influenza prevention and benefits of the flu shot in Canada.
A new study conducted by Environics Research and commissioned by AGE-WELL offers a number of fresh insights into the attitudes of Canadians aged 50 and over toward aging, health and technology
Having spent decades tracking Canadian social values, our data offers a simple explanation for the wide range of conclusions surrounding this group of physicians
The results of our recent MD Physician Retirement Readiness Study for MD Financial Management have been released. Read about the state of physician retirement readiness in the full report.
Read about the insights shared at our recent event, hosted by our Health and Wellness practice, to discuss how the expectation economy is disrupting this industry in Canada and the solutions that [...]
Data from a survey that we recently conducted indicates that 4 in 10 Canadians have consulted with their pharmacists on health issues.
Patients Are More Than Just Their Age: The Importance of Segmentation in the Health and Wellness Industry
New data is indicating younger Canadians are moving heavily toward relying on information found online to make their healthcare decisions, while older Canadians are tending to stick with more [...]
Environics has found that, on average, 43% of samples distributed were not going to the right physicians
There has been a shift toward generics and, for branded pharmaceutical companies, fighting that switch means implementing a 2 pronged marketing strategy.
Environics’ Health and Wellness team has put together a list of 5 practices to make your next round of brand planning the best it can be