We used our patient social values segmentation to examine the best messaging strategy for encouraging Canadians to continue physical distancing.
Our chief scientist reflects on the fundamentals of sound data visualizations during the COVID-19 pandemic and considers why some graphics work better than others.
We examined how Canadian DIY investors reacted to COVID-19 market volatility and identified the Social Values held by those who bought and those who sold.
Our Market Strategy team examines the gig economy and flexible workplaces during the COVID-19 response, and why understanding the values of your employees is so important.
We used our PatientConnectTM segmentation tool to explore how Canadians’ social values are shaping their behaviour in response to the COVID-19 pandemic.