Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
With Canadians split on what the future holds for their current remote working situations, our team explores how organizations can plan for the uncertain future of their workplace arrangements.
Our Financial Services team explains how the COVID-19 pandemic has accelerated three key trends that are increasing the adoption of FinTech in Canada.
Our Health and Wellness team explains some keys to success when going digital with advisory boards.
Our team looks at past trends in Canadian attitudes toward environmental issues, to explore how opinions may be shifting in response to the COVID-19 pandemic.
We used our patient social values segmentation to examine the best messaging strategy for encouraging Canadians to continue physical distancing.
Our chief scientist reflects on the fundamentals of sound data visualizations during the COVID-19 pandemic and considers why some graphics work better than others.
We examined how Canadian DIY investors reacted to COVID-19 market volatility and identified the Social Values held by those who bought and those who sold.
Our Market Strategy team examines the gig economy and flexible workplaces during the COVID-19 response, and why understanding the values of your employees is so important.