The LCBO and Structural Equation Modelling: How to Test Emotional Brand Connections
LCBO sought to understand how exactly their customers perceived their brand, and how their emotions informed those perceptions.
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LCBO sought to understand how exactly their customers perceived their brand, and how their emotions informed those perceptions.
Canadian social values, and their evolution over the past few decades, tell an important story.
A road map to guide small businesses through the difficult process of implementing big data analysis.
Despite the lip service of patient centricity, pharma brand strategy and tactics still primarily focus on the physician.
These days, when it comes to investing, there are more options then ever. Unfortunately, all those options amount to even more investing pitfalls that, without the right expertise, can be [...]
Call them NIMBY (not in my back yard), LULU (locally unwanted land use) or BANANA (build absolutely nothing anywhere near anything), but understanding public reactions to infrastructure [...]
What does the word “leadership” mean to Canadians? Environics undertook a comprehensive research project to shed some light on public perceptions on the concept of leadership.
As the internet is flooded with ALS Ice Bucket Challenges from friends, family and celebrities, Environics looks at why this campaign has been so successful.
Environics’ Health and Wellness team explores the potential for a wave of restructuring in the pharma industry.
The above is a graphical representation of the Gartner Hype Cycle and where research technologies currently fall on it. As you can see, we believe that video analysis has recently hit a “technological trigger.”
