Diversity of Values
In this first video, David and Rob discuss what defines the Millennial generation, how they are unique when compared with past generational cohorts, the diversity of their social values, and some of the financial challenges they’ve faced.
In this second video, David and Rob delve deeper into the values that drive Millennials, how they acquired them, and how their expectations and economic outlooks have affected these behaviours and world views.
Access to Information
For the final video of our three-part Understanding Millennials and Finance series, David and Rob talk about Millennials as agents of change, and how an unparalleled access to information and technology has affected their expectations.