These results show that, for Uber, passenger safety is the greatest potential barrier to increasing ridership and, in turn, growing the support base for this service. In Canada historically, transportation safety has been maintained through regulation, and the next phase of the conversation around Uber needs to be about how best to provide drivers and passengers with peace of mind when using this app. Uber’s continued success in the GTA and elsewhere depends on either embracing regulations proposed by municipal governments, or proactively putting forward its own measures to guarantee driver and passenger safety.
With this in mind, we are launching Environics Talks Uber, an online conversation created and operated by Environics Research to facilitate a dialogue with Canadians about transportation policy and the sharing economy. This discussion is not affiliated with, or sponsored by, any of the transportation stakeholders or governments currently involved in this issue. It is an independent initiative undertaken by Environics to talk with Canadians about the impact of Uber in municipalities and how – or if – Canadians wish to see it added to their local transit options.
**UPDATE: The Environics Talks Uber discussion is currently closed. If you have any comments, questions or concerns regarding Environics Talks Uber please contact Ben Scotland at firstname.lastname@example.org**