Health & Wellness News
Physicians come from a variety of backgrounds, and each views the world through a unique lens. With MDConnectTM, you’ll learn the best way to reach each individual physician—determining the right context, content and tone that will resonate with key customers.
MDConnect™ classifies individual physicians according to four unique, social values-based segments that reflect how physicians tell us they view treatment practices and the health care industry. Using these segments, sales and marketing teams can communicate with physicians in a way physicians say they can readily relate to and prefer. The result: improved sales, reduced marketing costs and maximum profitability.
MDConnect™ extends the value of customer information you already have and adds a dimension that enhances all your customer interactions. We append unique segment codes to each physician in your database, as well as provide communication strategies for each segment. MDConnectTM also offers detailed profiles, executive briefings and staff training modules to increase your understanding of the distinct physician segments, as well as each physician in your sales areas. More importantly, we go beyond the data and provide instructions on how to communicate with each one of your key physicians to affect their decision-making.