Canadians are rejecting this dichotomy between the economy and the environment


Recently, our VP of Corporate and Public Affairs, Sarah Roberton and Pollution Probe CEO Ingrid Thompson participated in the Bloomberg Sustainable Business Summit in Toronto. The summit brought together a wide range of experts with uniquely Canadian perspectives to discuss the role of corporate executives and innovative investors in bringing about a sustainable future for Canada. Sarah and Ingrid’s conversation specifically focused on the changing consumer attitudes surrounding this topic.


How do we get Canadian consumers on board with the clean energy transition? What are the challenges in getting public support, both politically and in the consumer market, and how can they be overcome?


Watch Sarah and Ingrid use a SWOT analysis to discuss the strengths, weaknesses, opportunities and threats relating to Canadians’ opinions and behaviour about climate change and a sustainable future.

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