The Social Values Quiz

Take our quiz to find out which social values segment you belong to.

At Environics Research, we’ve spent decades tracking social values and watching how they’ve evolved over time. While we know that each generation shares many important experiences, our research shows that it’s an individual’s values, not their age or demographics, that define who they are. Within every generation, we’ve found a diversity of thoughts, beliefs and motivations – and multiple distinct social values segments as a result. Our social values quiz helps illustrate this diversity within generations.

Whether you’re an Elder, a Boomer, a Gen Xer, a Millennial or part of Generation Z, our quiz will show you which of our distinct social values segments your values most align with.

Start the quiz and find your social values segment.

You can explore all of our social values segments by clicking on a generation below and learning more about the segments that comprise that cohort. 

Elders

Pre 1945

Boomers

1945-1964

Gen X

1965-1979

Millennials

1980-1995

Gen Z

Post 1996

Find out how Environics can help your organization

Explore more of our social values insights

[dica_divi_carousel advanced_effect=”1″ _builder_version=”4.6.1″ _module_preset=”default”][/dica_divi_carousel]

Toronto

366 Adelaide Street West
Suite 101, Toronto, ON
Canada M5V 1R9
416 920 9010

Ottawa

116 Albert St
Suite 300, Ottawa, ON
Canada K1P 5G3
613 230 5089

Calgary

421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735