“It is very encouraging to see so little difference between men and women when it comes to their financial literacy,” says Kukulowicz. “But, we cannot rest on our laurels. There’s a long way to go to empower women to make informed financial choices and take ownership of these more complex issues.”
Bridging the Confidence Gap with Stnce
To help bridge the confidence gap, EQ Bank is proud to announce Stnce, a multi-faceted platform aimed at increasing women’s confidence related to financial issues.
As the first part of this program, a group of influential Canadian women were brought together to provide their unique perspectives and discuss the future of women and financial literacy in Canada. These advisors include Michele Romanow, tech entrepreneur and CBC Dragon, Kristen Wood, founder of Canada’s fastest growing beauty services company The Ten Spot, prominent personal finance expert Rubina Ahmed-Haq and personal finance influencers Jessica Moorhouse and Desirae Odjick.
Starting early 2018, EQ Bank will host a series of public events featuring each of these advisors to address the issues of confidence and financial knowledge with women across Canada.
In addition, EQ Bank will be looking at opportunities and partnerships to further support women with their financial education and confidence.
Visit www.stnce.ca to learn more about the program and sign up for the latest updates.
Conducted on behalf of EQ Bank by Environics Research, the survey was fielded online among a nationally representative sample of 1,125 Canadians. The poll was conducted from October 4 to October 12, 2017 and entailed responses to 52 questions based on financial confidence, knowledge, financial topics of interest and how the respondents like to learn about financial topics. The margin of error for a representative sample of this size is 2.9 per cent at the 95 per cent confidence level.
Learn More About Equitable Group Inc.
For further information on this study contact:
Bryan Dinh, Director, Marketing Strategy and PR, EQ Bank, 647-600-2160, email@example.com;
Jennifer Williamson, Senior Consultant, Environics Communications, 416-969-2826, firstname.lastname@example.org