Recently we partnered with The Rideau Hall Foundation to use our social values-based segmentation to better understand what motivates Canadian millennials to give, what giving means to them, and how the values that inform giving patterns are learned.


Learn more about The Giving Behaviour Project

Click below to listen to our VP of Corporate and Public Affairs, Sarah Roberton, on KCI’s new monthly podcast on philanthropy and fundraising in Canada The Ask. Sarah joins Nicole Nakoneshny on the third installment of The Ask to talk about how understanding the social values of Millennials can better equip charitable organizations to engage with them in a relevant and productive way.

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