Environics Research is proud to announce the appointment of Bernice Cheung as VP of Cultural Markets. Ms. Cheung brings with her over 10 years of marketing and strategy consulting experience for some of Canada’s top CPG and retail brands. She is a frequent speaker at conferences, sharing insights about the opportunities that newcomers present and often contributes to media outlets to speak and write about this lucrative segment including, The Globe & Mail, Toronto Star, Canadian Grocer, Fairchild TV, OMNI TV, SingTao, and MingPao. Ms. Cheung will be working closely with our Financial Services and Market Strategy team to build on and deliver valuable ethnic cultural insights to our clients.


Environics’ Cultural Markets practice is an industry leader on the needs and attitudes of Canada’s diverse cultural groups. The practice is able to provide essential insights for market growth among Chinese, South Asian, Filipino and other key ethno-cultural populations in Canada.

Learn more about the Cultural Markets Practice Area


Bernice Cheung can be reached at


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