Overall campaign awareness by media, positive response and relevance of the campaign
200 first generation South Asian Canadians
Overall campaign awareness by media, positive response and relevance of the campaign + brand impact and campaign persuasion
*NEW* Larger sample size allows for deeper diagnostics on campaign effectiveness among those aware, including brand impact and campaign persuasion.
400 first generation South Asian Canadians
In addition to your own proprietary campaign effectiveness results, you will also have access to the following syndicated information on the 2016 Diwali:
- Unaided recall of Diwali advertising campaigns
- Special shopping behaviour (stores visited for Diwali shopping, flyers and categories prompting the trips)
- Special events attended
- Media consumer
All results reported by region and tenure in Canada
Online survey (so that your campaign can be embedded)
Timing & Costs
*The above prices are in Canadian dollars, excluding HST. Proprietary questions are available to subscribers. Please contact us to confirm pricing.