Despite months of business closures and tight restrictions for all industries, a second wave of the pandemic has arrived, threatening to seriously impact the economy. The latest wave of our tracking study shows that Canadians are starting to regain some confidence as consumers, but remain worried about their health and finances. Striking a balance between public health and economic activity will be imperative to solving this health crisis as a nation. Download our summary report for the latest analysis and insights.

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The Environics Public Trust and Readiness Barometer provides guidance to decision-makers in the public and private sectors who are working to balance public health and economic activity. This is the second wave of our latest tracking study and measures:

  • Public trust and confidence in government, the economy, and employers across the country, and in a range of sectors.
  • Current top priorities of Canadians.
  • Readiness and participation in consumer activity across a range of sectors, including retail, food and beverage, healthcare, tourism and entertainment.

Custom study questions are also available and provided only to subscribers.

For more information, contact:

Tony Coulson, Senior Vice President, Corporate & Public Affairs at

John Crockett, Vice President, Strategy & Innovation at