Our society’s ability to practice physical distancing is key to flattening the pandemic curve. In this newly released report, our values experts use the Environics Social Values framework to explore the fundamental motivators that drive support for physical distancing, and the messages that will resonate most effectively.

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COVID Motivations for Physical Distancing
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Topics explored:

  • What values differentiate early physical distancers?
  • What values differentiate resistors to physical distancing?
  • Who should play a role in messaging?
  • What messages will resonate?