Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
With individuals being urged to stay home and self-isolate during the COVID-19 pandemic, media consumption and advertising exposure have drastically increased. These unprecedented times have left many wondering: How should advertisers respond during this crisis? To address the concerns, Environics Research has collaborated with Ogilvy Canada to explore consumer reactions to advertising. By utilizing the Environics Social Values framework to analyze these perceptions, we are able to provide a deeper insight into the underlying motivations that fundamentally drive consumer responses to advertising, providing a guide for navigating the current crisis.
Explore more of our recent COVID-19 insights
With Canadians split on what the future holds for their current remote working situations, our team explores how organizations can plan for the uncertain future of their workplace arrangements.
Our latest report explores the dramatic shift to remote working in Canada, to develop a picture of the emerging future of work and how companies can respond.
Our Financial Services team explains how the COVID-19 pandemic has accelerated three key trends that are increasing the adoption of FinTech in Canada.
Our Health and Wellness team explains some keys to success when going digital with advisory boards.
Our team looks at past trends in Canadian attitudes toward environmental issues, to explore how opinions may be shifting in response to the COVID-19 pandemic.
We used our patient social values segmentation to examine the best messaging strategy for encouraging Canadians to continue physical distancing.
COVID-19 Public Trust And Readiness Barometer: A Guide To Safely Re-opening The Canadian Economy – Edition1
The summary report of our new tracking study provides guidance to decision-makers tasked with coordinating or implementing a reopening of our economy after months of COVID-19 shutdown.