We used our patient social values segmentation to examine the best messaging strategy for encouraging Canadians to continue physical distancing.
With individuals being urged to stay home and self-isolate during the COVID-19 pandemic, media consumption and advertising exposure have drastically increased. These unprecedented times have left many wondering: How should advertisers respond during this crisis? To address the concerns, Environics Research has collaborated with Ogilvy Canada to explore consumer reactions to advertising. By utilizing the Environics Social Values framework to analyze these perceptions, we are able to provide a deeper insight into the underlying motivations that fundamentally drive consumer responses to advertising, providing a guide for navigating the current crisis.
Explore more of our recent COVID-19 insights
COVID-19 Public Trust And Readiness Barometer: A Guide To Safely Re-opening The Canadian Economy – Edition1
The summary report of our new biweekly tracking study provides guidance to decision-makers tasked with coordinating or implementing a reopening of our economy after months of COVID-19 shutdown.
Our chief scientist reflects on the fundamentals of sound data visualizations during the COVID-19 pandemic and considers why some graphics work better than others.
We examined how Canadian DIY investors reacted to COVID-19 market volatility and identified the Social Values held by those who bought and those who sold.
COVID-19 Advertising During A Crisis: How Social Values Can Help Create Meaningful Connections With Consumers
Our social values experts partnered with Ogilvy Canada to understand consumer advertising perceptions during the COVID-19 pandemic, exploring the underlying motivations that drive consumer [...]
Our values experts use the Environics Social Values framework to explore the fundamental motivators that drive support for physical distancing.
Our Market Strategy team examines the gig economy and flexible workplaces during the COVID-19 response, and why understanding the values of your employees is so important.
We used our PatientConnectTM segmentation tool to explore how Canadians’ social values are shaping their behaviour in response to the COVID-19 pandemic.