Our recent survey for TD found that financial fraud continues to impact Canadians, and as technologies become integrated into everyday life, fraudsters are targeting Canadians in new ways
The majority of Canadians agrees with the federal government’s belief that economic vitality and environmental protection support each other instead of being mutually opposed.
In late May, the federal government made a deal to purchase the Kinder Morgan Trans Mountain pipeline and expansion project. The goal of these acquisitions was to demonstrate Ottawa’s commitment to the project, the industry and its allies in the Alberta government. The pipeline received federal government approval in 2016, but a key court decision has put the project in limbo once again. The Federal Court of Appeal decision requires the National Energy Board to conduct a new review of the project, and also means the federal government will have to redo some of its consultations with Indigenous groups.
Speaking in British Columbia before the decision was released, the Prime Minister reiterated his government’s position that economic development and environmental protection go together: “The only way to build a strong economy moving forward is to protect the environment, and ensuring that we are protecting the environment for future generations is deep priority of mine.”
Alberta Premier Rachel Notley is resolute on the project – “mark my words,” she has said, “that pipeline will be built” – and insistent that support for the pipeline is not tantamount to disregard for the environment. She has argued that under its climate leadership plan, her province “has capped emissions – that means that with or without the Trans Mountain pipeline expansion, greenhouse gas emissions will not increase.” In reaction to the court decision, however, Premier Notley has pulled Alberta out of the federal climate change plan.
Where do Canadians stand on resource development and environmental protection? Our research suggests that many Canadians are aligned with the Prime Minister and Premier Notley in seeing these as complementary rather than competing forces.
According to our surveys, more Canadians support than oppose the oil sands development and the active pipeline proposals: Keystone to the south and Trans Mountain to the west. In both cases, nearly six in ten support the pipelines and a just over four in ten are opposed. Albertans are the most supportive and Quebecers the least, with other Canadians between the two. Given the B.C. government’s energetic opposition to a pipeline running from Alberta to the B.C. coast, some might be surprised to learn that a majority of British Columbians support both oil sands development and new pipelines, including the Trans Mountain expansion.
A majority of Canadians believe that the lack of pipeline capacity harms Canada’s economy. Those who support the oil sands and pipelines do so based on the economic benefits and jobs, as well as the expectation that the environment will be protected amid the development activity.
A similar majority of Canadians also believe the Trans Mountain pipeline expansion should proceed despite the objections of the B.C. government. Here again, a slight majority of British Columbians are on board with the development – even if their government disagrees.
Our research also shows that Alberta’s “social licence” gambit has been paying off to some extent. Majorities in all provinces except Alberta believe that that province’s climate leadership plan was a step in the right direction, and three in ten nationally say it made them more likely to support new pipelines.
The majority of Canadians agree with the federal government’s belief that economic vitality and environmental protection support each other instead of being mutually opposed. Three-quarters of Canadians think that protecting the environment improves economic growth and provides new jobs, while only about one-quarter believe that environmental protection reduces economic growth and costs jobs. Canadians want to see a new pipeline built to help the economy, and they also believe that can be done while providing reasonable protection of the environment.
The context for all these attitudes is a sense that the economy is the most important thing on the Canadian agenda. When asked what they see as the most important issues facing the country, a plurality of Canadians (about one in four) mention the economy and jobs. Fewer than one in ten mention issues such as health care, immigration and refugees, poor government or the environment.
The federal government was in sync with the public when buying the pipeline to support the national economy. The Notley government was also aligned with Canadian attitudes on the environment and the economy – even if they don’t get sufficient credit at home. But neither fact means smooth sailing. The federal appeals court decision has put a significant wrench in the works for the Trudeau government; and with Alberta pulling out of the national climate strategy, it’s hard to know where public opinion will go. On top of that, the potential remains for the Notley government to be swept from power, regardless of what Canadians outside Alberta think about its efforts to promote economic development through climate leadership.
Explore more of our capabilities and insights
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Bernice Cheung recently sat down with the Managing Director of the IFSE Institute to discuss the digital marketing strategy used to reach Canadian newcomers.
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TD Survey Conducted by Environics Research Identifies Inclusion as Societal Concern as It Launches the Ready Commitment
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Over those years, we have witnessed changes to the business landscape, and we’ve evolved and grown to meet the changing needs of our clients. Today is no different. We currently have several [...]
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Federal scientists say Ottawa has made progress in efforts to un-muzzle science, but much more needs to be done
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Environics Research survey for Toronto Region Board of Trade finds Toronto’s young professionals overwhelmingly say yes in my backyard
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Environics Research survey finds close to half of GTHA emerging leaders* reported experiencing racism and/or discrimination in past year
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Environics Research survey for the Toronto Region Board of Trade finds high housing costs make it hard for young professionals to save for retirement and repay debt
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Watch our VP of Corporate and Public Affairs, Sarah Roberton and Pollution Probe CEO Ingrid Thompson use a SWOT analysis to discuss Canadians’ opinions and behaviour about climate change and a [...]
Our interactive infographic illustrates just a few of the exciting new data points that highlight the increasing diversity Canada is currently experiencing.
What caused the death of TransCanada's Energy East pipeline proposal? Some say it was government and the regulatory process, some blame the economy and others the environmentalists.
TD Releases Environics Research conducted Survey – Sense over sensibility: Why homebuyers need to leave their emotions at the front door
As your biggest financial investment, house hunting should be a rational, logic-driven process. In reality though, buying a house is often an emotional rollercoaster
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Environics Co-founder Michael Adams Releases New Book: Could It Happen Here? Canada in the Age of Trump and Brexit
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According to Environics Research’s latest Financial Services among New Canadians Syndicated Study, TD, CIBC and American Express have an opportunity to surprise and delight, or to disappoint a [...]
Environics Research explored a hypothetical Alberta political landscape – one with both a united right and a united centre – in a survey we conducted in the aftermath of Mr. Kenney’s leadership victory
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First-Time Homebuyers Continue to Believe Owning a Home is a Wise Financial Decision and Can Adapt to Today’s Challenging Housing Market
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Not long ago, Americans were more likely than Canadians to support the Keystone XL pipeline. Today, the tables have turned.
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Canada is home to 1.5 million Chinese Canadians – and with Chinese New Year fast approaching, many of them are gearing up to celebrate the Year of the Rooster. To illustrate how important this [...]
Recently, the Ottawa Chapter of the MRIA hosted a panel to discuss the “Authenticity Paradox” and whether or not the public is losing faith in experts.
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The Market Strategy group at Environics Research in Toronto is looking for someone to join our team.
Data from a survey that we recently conducted indicates that 4 in 10 Canadians have consulted with their pharmacists on health issues.
WWF-Canada released a survey today that shows 98 per cent of Canadians support designating parts of Canada’s waters as marine protected areas (MPAs).
Are we spenders or savers? EQ Bank survey conducted by Environics Research finds Canadian couples wear rose-coloured glasses
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Earlier this year, we asked a representative sample of Canadians to rate the importance of a range of factors connected to the development of a pipeline in one of three scenarios: in their local [...]
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Environics Research’s John Crocket and the TTC’s Viktoriya Artemyeva present a series of innovative methodologies used to help the TTC adapt to it’s customer’s changing needs at the MRIA 2016 [...]
A recent independent survey conducted by Environics Research shows that, although a majority of Greater Toronto Area residents support safe injection sites in principle, most are not prepared to [...]
Millennials have spent the most of their lives culturally connected to social media and it is often said that they choose social media over real-life interaction — but is that really the case?
For this exercise, we put an application called Bounty, by Twentify, to the test. We asked Torontonians to chronicle their interest and participation in the NBA All-Star Weekend to get a sense of [...]
Recently, we partnered with our friends at the Humber RAPP program to test out in-the-moment data collection using a new mobile research application called Bounty from a company called Twentify.
Recently, as part of our annual Canadian Newcomers study, we wanted to top up our national sample of Canadian newcomers with a more robust sample of Filipino Canadians living in the Prairies. By [...]
Environics Research, and our partners in the IRIS network, are pleased to announce that the results from the 2015 IRIS Millennials Survey are now live
Environics Research is pleased to announce the addition of Megan Tam, Vice President, to our Corporate and Public Affairs team in Ottawa.
Tony Coulson and Sarah Robertson discuss the Liberal carbon policy and how it is likely to be received among Canadians.
The Environics Research Corporate and Public Affairs team is pleased to announce the official launch of Environics Talks Uber – an online discussion platform
Over 73 days before the Alberta provincial election of 2015, we collected 131,563 tweets to analyze Jim Prentice’s now infamous “look in the mirror” moment.
Since Environics began tracking public opinion about the Energy East pipeline in 2012, between 60% and 65% of Canadians have supported the proposal to convert existing natural gas pipelines
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Environics Research VP of Corporate and Public Affairs, Tony Coulson and VP for Western Canada, Dan Ouimet discuss Canadian oil sands advocates, opponents and the silent majority that lie in the [...]
Environics founder Michael Adams discusses the composition of Canada’s 42nd Parliament and its ability to represent the face of Canada.
Environics founder Michael Adams’ recent piece for The Globe and Mail discusses the Syrian refugee crisis, and why Canada and the U.S. diverge on the issue.
Environics Research is proud to announce the appointment of Bernice Cheung as VP of Cultural Markets.
Environics Research spoke with over 1,000 Canadian newcomers to build an understanding of the attitudes, behaviours and financial goals of this extremely lucrative segment of the population.
Michael Adams teams up with David MacDonald to explore how the boomer generation’s late-in-life spending will reflect its values.
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Should energy policy be a key issue of party focus this election? Environics Research Vice President of Western Canada Operations, Dan Ouimet, discusses.
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Environics Analytics Releases WealthScapes 2015 Analyzing Canadians’ Assets, Liabilities and Spending Power
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Compensation Survey Shows CFA® Charterholders in Canada Earn Excellent Compensation Averaging $280,454
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EY, a global leader in assurance, tax, transaction and advisory services, has named Environics Analytics (EA) President and Founder Jan Kestle a finalist in its EY Entrepreneur Of The Year awards [...]
Environics Research Grows in Western Canada: New Office and Senior Staff to Support Growing Client Base
Environics Research Group is proud to announce the appointment of Dan Ouimet as VP for Western Canada.
Environics Research’s Corporate and Public Affairs Team asked pharmacists their opinion on dispensing medical marijuana and found them to be divided on the issue.
Environics began tracking Canadian attitudes toward the oil sands development in 2008 and noticed a downward trend starting in November 2013.
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A recent social values analysis of engaged investors revealed a link between participation in the financial planning process and health as a priority.
First-time homebuyers are doing their homework and making responsible financial decisions, according to a new study conducted by Environics Research.
Release: First-time homebuyers are doing their homework and making responsible financial decisions, according to a new study conducted by Environics Research.
The first book of practical, data-driven insights about Canadian multicultural markets. Learn how your organization can connect and thrive from Migration Nation.
Environics’ Corporate and Public Affairs Team explores what it will take for electric vehicles to become a more familiar fixture on Canadian roads.
Albertans are concerned about the current state of the economy but are more positive than negative about the direction of their province according to Environics' latest numbers
Legalization of marijuana is a divisive issue with a slim majority of 54% supporting legalization and 45% standing in opposition.
An in-depth look at the effect ethnic cultural difference could have on the recent acquisition of Cossette by the Chinese company, BlueFocus.
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LCBO sought to understand how exactly their customers perceived their brand, and how their emotions informed those perceptions.
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Despite the lip service of patient centricity, pharma brand strategy and tactics still primarily focus on the physician.
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Environics’ Health and Wellness team describes why reducing health costs by decreasing the number of people who receive therapy is a shortsighted policy.
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This study showed that, from their study population, approximately 1/3 of physicians are tweeting an average of 20+ tweets on oncology.
A TD survey conducted by Environics Research finds the profile of online investors is changing.
Release: A TD survey conducted by Environics Research finds the profile of online investors is changing.
A new Environics survey commissioned by TD has revealed a substantial minority does not take all the vacation time their employers allow them.
A new Environics survey commissioned by TD has revealed a substantial minority does not take all the vacation time their employers allow them.
Despite the similarity in acronym, Environics Research Group is NOT behind these calls. Callers from Environics will identify themselves as calling from "Environics."
Release: In recognition of Financial Literacy Month in Canada, Bridgehouse Asset Managers today releases the results of the Bridgehouse Investor Knowledge Index.
In recognition of Financial Literacy Month in Canada, Bridgehouse Asset Managers today releases the results of the Bridgehouse Investor Knowledge Index.
Release: Using Environics Social Values research, Standard Life has developed a new online tool to help Canadians better understand their own values and motivations around saving and investing.
Using Environics Social Values research, Standard Life has developed a new online tool to help Canadians better understand their own values and motivations around saving and investing.
Environics’ Digital Innovations teams explores whether Rogers should be worried about the way Canadians reacted to their outage on social media?
A new Environics poll finds that among decided voters, the federal Liberals hold a clear lead (34%), trailed by the Conservatives (28%) in second and the NDP (24%) in third.