Canada’s independent advisors & the client relationship
Despite a changing landscape, our research reveals how independent advisors are re-focusing their practices to overcome industry challenges and better serve Canadians.
Originally published on Friday March 10, 2017 in The Globe and Mail
Not long ago, Americans were more likely than Canadians to support the Keystone XL pipeline. At that time, the United States was led by a green-leaning president, and Canada by a prime minister who was strongly supportive of the oil industry. Today, the tables have turned: Prime Minister Justin Trudeau is attempting to balance economic development with environmental protection, while the White House seems to have a different view of climate science, and a drill-baby-drill take on resource development. Public attitudes in the two societies have also shifted.
On Keystone XL, only about four in ten Americans support the pipeline, down from two-thirds in 2013; and almost half now oppose the project, according to a recently released survey from the PEW Research Center. The partisan split is pronounced: three-quarters of Republicans support the pipeline, whereas three-quarters of Democrats are opposed.
In Canada, six in ten support the Keystone XL project, up slightly compared to the past few years. Canadians’ support for the pipeline varies by party preference along a left-right continuum, from three and four in ten among Green and NDP supporters, to six in ten among Liberals and nearly eight in ten among Conservatives.
How to explain this turn of events? For one, many Canadians are comfortable with an approach that attempts to balance environmental protection with economic development. In response to one of our recent survey questions, eight in ten Canadians, including at least three-quarters in every region, said they believe that “it is possible for governments in Canada to effectively balance both environmental and economic initiatives, ensuring that Canada has both a strong economy and a healthy environment.”
Another recent finding indicates that Canadians believe society has been doing more to strike that balance. We have been tracking responses to a question that asks Canadians to name any individual, group or organization that stands out as demonstrating positive leadership on the environment. In 2013, “none of the above” was the leading response, at almost two-thirds. That response has dropped to four in ten today; mentions of perceived leadership have increased for environmental non-governmental organizations, individuals, governments and industry. Canadians, then, appear to recognize recent efforts on the environment. Since they believe a balance between the environment and the economy is possible and desirable – and since they now believe the environment side of that balance is getting more attention – Canadians seem increasingly supportive of the energy industry and infrastructure development.
This recent increase in support for the development of Canada’s oil sands, and for pipelines to get the product to market, may be at least partly due to the election of a federal government that gives voice to most Canadians’ attitudes and opinions on climate and the environment by calling for balanced development. The efforts of Alberta’s NDP government have also likely played a role; a majority of Canadians outside Alberta consider that province’s Climate Leadership Plan a step in the right direction, and three in ten say it makes them more likely to support new pipelines.
In the United States, on the other hand, a pro-development and climate-skeptical government faces a public that is less keen on pipeline development – perhaps due to years of highly publicized protests, as well as the perspective of the prior administration.
In Canada, a change of leadership and a perceived focus on the environment appears to be boosting support for energy development and pipelines. Americans have elected a jobs-or-bust government, but seem more opposed than ever to pipeline construction. Pipelines and politics make strange bedfellows indeed.
Despite a changing landscape, our research reveals how independent advisors are re-focusing their practices to overcome industry challenges and better serve Canadians.
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For more than a decade, Environics has been tracking Canadian opinions about the environment, climate change and related issues.
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On November 8, 2017, our sister company, Environics Analytics, held its 11th annual user conference. Here at Environics Research, we decided it would be fun take a closer look at the conference’s [...]
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Watch our VP of Corporate and Public Affairs, Sarah Roberton and Pollution Probe CEO Ingrid Thompson use a SWOT analysis to discuss Canadians’ opinions and behaviour about climate change and a [...]
Our interactive infographic illustrates just a few of the exciting new data points that highlight the increasing diversity Canada is currently experiencing.
What caused the death of TransCanada's Energy East pipeline proposal? Some say it was government and the regulatory process, some blame the economy and others the environmentalists.
As your biggest financial investment, house hunting should be a rational, logic-driven process. In reality though, buying a house is often an emotional rollercoaster
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This newest work draws on ground-breaking new social research to show whether Canadian society is at risk of the populist forces afflicting other parts of the world.
How much do you know about immigration trends in Canada? Test your knowledge with our interactive quiz!
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As marijuana legalization looms, Canadians’ support for it seems to be fluctuating, and may even have dropped overall. In an Environics survey fielded in April, we found that while over half of [...]
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Environics Research explored a hypothetical Alberta political landscape – one with both a united right and a united centre – in a survey we conducted in the aftermath of Mr. Kenney’s leadership victory
Environics is proud to announce that our co-founder, Michael Adams, was honoured today by being invested into the Order of Canada for his leadership in public opinion research and for his [...]
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Not long ago, Americans were more likely than Canadians to support the Keystone XL pipeline. Today, the tables have turned.
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Canada is home to 1.5 million Chinese Canadians – and with Chinese New Year fast approaching, many of them are gearing up to celebrate the Year of the Rooster. To illustrate how important this [...]
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The Market Strategy group at Environics Research in Toronto is looking for someone to join our team.
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To better understand technological savviness, we asked newcomers about mobile / tablet ownership, as well as social media tools.
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Environics Research’s John Crocket and the TTC’s Viktoriya Artemyeva present a series of innovative methodologies used to help the TTC adapt to it’s customer’s changing needs at the MRIA 2016 [...]
Recently, we teamed up with Tourism New Brunswick to bring together a group of travellers in downtown Toronto for a fun event.
A recent independent survey conducted by Environics Research shows that, although a majority of Greater Toronto Area residents support safe injection sites in principle, most are not prepared to [...]
Millennials have spent the most of their lives culturally connected to social media and it is often said that they choose social media over real-life interaction — but is that really the case?
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Environics Research, and our partners in the IRIS network, are pleased to announce that the results from the 2015 IRIS Millennials Survey are now live
Environics Research is pleased to announce the addition of Megan Tam, Vice President, to our Corporate and Public Affairs team in Ottawa.
Tony Coulson and Sarah Robertson discuss the Liberal carbon policy and how it is likely to be received among Canadians.
The Environics Research Corporate and Public Affairs team is pleased to announce the official launch of Environics Talks Uber – an online discussion platform
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Environics Research VP of Corporate and Public Affairs, Tony Coulson and VP for Western Canada, Dan Ouimet discuss Canadian oil sands advocates, opponents and the silent majority that lie in the [...]
Environics founder Michael Adams discusses the composition of Canada’s 42nd Parliament and its ability to represent the face of Canada.
Environics founder Michael Adams’ recent piece for The Globe and Mail discusses the Syrian refugee crisis, and why Canada and the U.S. diverge on the issue.
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In his recent op-ed for The Globe and Mail, Environics Founder, Michael Adams, looks at Canada's political party leaders and the similarities in their platforms.
From October 7th to 9th 2015, ISO representatives from up to 18 countries will meet in Toronto to propose a draft of the ISO 19731 quality standard for Digital Analytics and Web Analyses in [...]
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Environics Research Group is proud to announce the appointment of Dan Ouimet as VP for Western Canada.
Release: TD commissioned Environics Research to conduct an online survey of Americans and Canadians aged 18 and over about environmental issues.
There are six key tribes of Canadian Millennials. Take the quiz to learn which group's values are most like yours.
There are six key tribes of Canadian Millennials. Explore them all!
Environics Research’s Corporate and Public Affairs Team asked pharmacists their opinion on dispensing medical marijuana and found them to be divided on the issue.
A presentation on the New Chinese Consumer given to guests at an Environics Lunch Event by Priscilla Sze, owner of our partner company, N-Dynamic Market Research & Consultancy in Shanghai.
Environics began tracking Canadian attitudes toward the oil sands development in 2008 and noticed a downward trend starting in November 2013.
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A recent study from Environics Research shows significant erosion in Ontario Liberal support since the last election.
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Release: First-time homebuyers are doing their homework and making responsible financial decisions, according to a new study conducted by Environics Research.
The first book of practical, data-driven insights about Canadian multicultural markets. Learn how your organization can connect and thrive from Migration Nation.
Environics’ Corporate and Public Affairs Team explores what it will take for electric vehicles to become a more familiar fixture on Canadian roads.
Watch John Crockett in the video above as he discusses crowdsourcing social media scores with Humber College’s Research Analyst Postgraduate Program
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Darren Karasiuk discusses GTA residents’ views on transit and the subway vs LRT debate
Environics’ Corporate and Public Affairs Team explores the growing business of medical marijuana in Canada and the concerns of many doctors
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An in-depth look at the effect ethnic cultural difference could have on the recent acquisition of Cossette by the Chinese company, BlueFocus.
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Environics’ Health and Wellness team has put together a list of 5 practices to make your next round of brand planning the best it can be
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Diwali is one of the most important holidays among Indo-Canadians, giving Canadian Companies a huge opportunity to build a rapport with one of the largest and fastest growing cultural groups in Canada.
LCBO sought to understand how exactly their customers perceived their brand, and how their emotions informed those perceptions.
Canadian social values, and their evolution over the past few decades, tell an important story.
A road map to guide small businesses through the difficult process of implementing big data analysis.
Despite the lip service of patient centricity, pharma brand strategy and tactics still primarily focus on the physician.
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As the internet is flooded with ALS Ice Bucket Challenges from friends, family and celebrities, Environics looks at why this campaign has been so successful.
Environics’ Health and Wellness team explores the potential for a wave of restructuring in the pharma industry.
Environics’ Health and Wellness team describes why reducing health costs by decreasing the number of people who receive therapy is a shortsighted policy.
It’s World Anti Counterfeiting Day and the Health and Pharma team wanted to explore how big of a problem this actually is.
IBM’s “Watson” is a topic that deserves greater attention as we look toward the future of prognosis for various forms of cancer.
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Environics’ Health and Wellness team analyze #ASCO14 through Twitter conversations.
This study showed that, from their study population, approximately 1/3 of physicians are tweeting an average of 20+ tweets on oncology.
A TD survey conducted by Environics Research finds the profile of online investors is changing.
Release: A TD survey conducted by Environics Research finds the profile of online investors is changing.
According to TD, substantial numbers of Canadians are buying homes solo or with friends.
A new Environics survey commissioned by TD has revealed a substantial minority does not take all the vacation time their employers allow them.
Release: According to TD, substantial numbers of Canadians are buying homes solo or with friends.
A new Environics survey commissioned by TD has revealed a substantial minority does not take all the vacation time their employers allow them.
Despite the similarity in acronym, Environics Research Group is NOT behind these calls. Callers from Environics will identify themselves as calling from "Environics."
The latest Focus Alberta survey from Environics Research's Public Affairs practice finds Albertans in an upbeat mood.
Complete our abridged online survey to find your social values tribe and your place on the Canadian values map.
Release: In recognition of Financial Literacy Month in Canada, Bridgehouse Asset Managers today releases the results of the Bridgehouse Investor Knowledge Index.
In recognition of Financial Literacy Month in Canada, Bridgehouse Asset Managers today releases the results of the Bridgehouse Investor Knowledge Index.
Canadians look more favourably on pipelines that provide opportunities for refining within Canada instead of shipping raw resources directly out of the country.
Release: Using Environics Social Values research, Standard Life has developed a new online tool to help Canadians better understand their own values and motivations around saving and investing.
Using Environics Social Values research, Standard Life has developed a new online tool to help Canadians better understand their own values and motivations around saving and investing.
Environics’ Digital Innovations teams explores whether Rogers should be worried about the way Canadians reacted to their outage on social media?
Tony Coulson writes in the Globe and Mail that despite Alberta's reputation for deep conservatism, the governing Progressive Conservatives should not see Wildrose as their only competitors.
A new Environics poll finds that among decided voters, the federal Liberals hold a clear lead (34%), trailed by the Conservatives (28%) in second and the NDP (24%) in third.
Environics conducts a new poll, commissioned by Humane Society International and the International Fund for Animal Welfare (IFAW).
Environics' Tony Coulson and Michael Adams discuss the changing political climate in Alberta