We used our PatientConnect social values segmentation to examine effective communication strategies for influenza prevention and benefits of the flu shot in Canada.
8 in 10 Canadians aged 65 and older believe that technological advances can help older adults stay safe
Attitudes towards Technology
- 74% of those aged 65+ and 80% of those aged 50-64 report feeling confident using current technology;
- Only 15% of Canadians aged 50 and over believe that the impact of technology on society is negative; 6 in 10 (61%) aged 65+ believe that the impact of technology on society is positive;
- 7 in 10 (70%) Canadians aged 65+ and 67% of those aged 50-64 would be willing to pay out-of-pocket for technology that allows them to stay in their home longer.
Technology for Health and Wellness
- Over 90% of those aged 50 and over have never had an online ‘visit’ with a doctor or health care provider;
- 18% of Canadians aged 65+ and one-quarter (24%) of those aged 50-64 use a digital watch to help manage their health, wellness and/or independence;
- Over 8 in 10 Canadians aged 65+ believe that technological advancements can help older adults stay safe, independent and in their own homes longer; 7 in 10 agree that technological advancements can help older adults reduce social isolation, stay active and manage their health better as they age;
- 7 in 10 Canadians aged 50 and over would use the following technology for health and wellness: devices that alert people if you fall, that keep you mentally active at home, that help you recover at home, that help connect you with a doctor/health care provider and that allow you to stay independent at home.
Technology for Connecting
- 86% of Canadians aged 65+ and 94% of Canadians aged 50-64 report being online daily;
- 58% of Canadians aged 65+ and about 8 in 10 (78%) aged 50-64 own smartphones;
- Among those who own smartphones, almost all (93%) of those aged 65+ find them easy to use, as do 98% of those aged 50-64;
- Over 6 in 10 (63%) Canadians aged 65+ have a Facebook account; and about 9 in 10 (88%) Canadians aged 50-64 currently have at least one social media account (Facebook 72%, YouTube 46%);
- When they have difficulties with technology, Canadians aged 65+ turn to their children most often (53%) and sometimes their grandchildren (18%).
About the Survey:
Commissioned by AGE-WELL, the Environics Research survey was conducted July 11 – 30, 2019, interviewing 2,027 Canadians aged 50 and over; 602 respondents (30%) for this survey were contacted by telephone and 1,425 (70%) via an online panel.