As a world leader in the study of social values, Environics Research holds unique insights into the things Canadians hold most important in their lives. For over 30 years, we’ve been conducting an annual study to track and build a database of Canadian values; and in 2019, we’re building on our understanding to take a closer look at the quickly expanding sector of financial technologies. With our 2019 Canadian FinTech Syndicated Study, subscribers will gain a unique understanding of not only who is adopting these new FinTech products, but the underlying social values that are driving them to do so and why.

How can Social Values help us understand FinTech users?

By returning to participants of our annual Social Values study, we can speak directly to a relevant sample of Canadians we already know to be technologically-savvy consumers, based on their underlying values. By utilizing these pre-segmented participants and comparing our known tech-savvy Canadians with a more general Canadian population, we are able to build a greater understanding of likely FinTech adopters, where to find them and how to approach them about new advancements.

About the study

Our 2019 Canadian FinTech Syndicated Study will consist of a 20-minute survey, fielded every six months.

Sample Information
Sample Source Return-to-sample for 2016-2018 Social Values respondents
Sample Size n=1,000 (n=500 tech-savvy consumers, n=500 all others)
Gender Mix Approximately 50/50 male/female

Services we will examine:

Everyday Banking
Payment Services
Money Transfer
Wealth Management
Financial Planning

Topics we will examine:

  • Confidence and attitudes towards technology, FinTechs and start-ups
  • Awareness and usage of FinTech
  • Barriers and concerns about using FinTech
  • Profiles of FinTech users vs. non-FinTech users
  • Market share of FinTech players vs. incumbents
Subscription Confirmation November 30, 2018
Fieldwork January, 2019
Data Tables & Analysis February, 2019
Report & Presentation March, 2018
Study Costs
Subscription (Per semi-annual wave) $37,500
Subscription (Annual commitment) $72,500
Proprietary Close-End Question $1,500
Proprietary Open-End Question $2,500

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