Overall campaign awareness by media, positive response and relevance of the campaign
200 first generation Chinese Canadians
Overall campaign awareness by media, positive response and relevance of the campaign + brand impact and campaign persuasion
*NEW* Larger sample size allows for deeper diagnostics on campaign effectiveness among those aware, including brand impact and campaign persuasion.
400 first generation Chinese Canadians
In addition to your own proprietary campaign effectiveness results, you will also have access to the following syndicated information on the 2017 Chinese New Year.
- Unaided recall of Chinese New Year advertising campaigns
- Special shopping behaviour (stores visited for Chinese New Year shopping, flyers and categories prompting the trips)
- Special events attended
- Media consumed
All results reported by region and tenure in Canada
Online survey in English, simplified Chinese or traditional Chinese
English, simplified Chinese and traditional Chinese
Timing and Costs
|Options 1: Overall campaign awareness by media||$5,000|
|Options 2: Above plus larger sample size and brand impact||$7,200|
|Close-ended proprietary questions||$1,500|
|Open-ended proprietary questions||$2,000|
|Commitment by:||December 19, 2016|
|Campaign artwork to be received by:||January 16, 2017||Fieldwork starts on:||February 4, 2017|
*The above prices are in Canadian dollars, excluding HST. Proprietary questions are available to subscribers. Please contact us to confirm pricing.