Market Strategy

Building your brand

With a focus on lifestyle and emotional drivers, we get to the heart of what motivates your consumers to engage. By utilizing our deep database of Canadian and international social values along with our Branding Equity Builder, we’ll help you grow your brand by communicating relevantly to your audience.

Here are just some of the specific capabilities and insights we’ve provided:

What 15,000 Millennials Reveal about Millennials

In an effort to gain a further understanding of the perceptions surrounding Millennials, we posted a link to our latest social values survey on social media. The results were tremendous.

WATCH: Crowdsourcing Social Media Scoring

Watch John Crockett in the video above as he discusses crowdsourcing social media scores with Humber College’s Research Analyst Postgraduate Program

Quiz: Find Your Values Tribe

Complete our abridged online survey to find your social values tribe and your place on the Canadian values map.

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Find out how we can help with your organization