Data from a survey that we recently conducted indicates that 4 in 10 Canadians have consulted with their pharmacists on health issues.
Patients Are More Than Just Their Age: The Importance of Segmentation in the Health and Wellness Industry
New data is indicating younger Canadians are moving heavily toward relying on information found online to make their healthcare decisions, while older Canadians are tending to stick with more [...]
Environics has found that, on average, 43% of samples distributed were not going to the right physicians
There has been a shift toward generics and, for branded pharmaceutical companies, fighting that switch means implementing a 2 pronged marketing strategy.
Environics’ Health and Wellness team has put together a list of 5 practices to make your next round of brand planning the best it can be
Despite the lip service of patient centricity, pharma brand strategy and tactics still primarily focus on the physician.
Environics’ Health and Wellness team describes why reducing health costs by decreasing the number of people who receive therapy is a shortsighted policy.