85% of Chinese Canadians attended a special dinner for the Chinese New Year

Insights

Canada is home to 1.5 million Chinese Canadians – and with Chinese New Year fast approaching, many of them are gearing up to celebrate the Year of the Rooster.  To illustrate how important this holiday is to Chinese Canadians, we’ve put together the following infographic about Chinese New Year in Canada.

Click to enlarge
Click to enlarge

Data used in the graphic above was taken from the 2015 Chinese New Year Campaign Evaluation Study

Is your brand capitalizing with its own Chinese New Year Campaign? If so, our 2017 Chinese New Year Syndicated Study is the most cost-effective way to evaluate your success.

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