Prospectus

Environics Research understands the importance of new Canadian clients to Canada’s financial institutions and has been conducting its syndicated study, Financial Services Among New Canadians, since 2010. The new 2018 study tracks key performance measures, including penetration, satisfaction, use of financial products and services, and first bank relationship and decision-making dynamics among Canada’s key growth segments. More than that though, it identifies important trends and changes in consumer mindsets and behaviours in the increasingly competitive financial services landscape in Canada. The study has been broken down into two exclusive reports—The Newcomer Report and The Chinese and South Asian Canadians Report.

South Asian (425) Chinese (425) Filipino (325) Other (325)
1 Year or Less (300) 75 75 75 75
2 Years (300) 75 75 75 75
3 Years (300) 75 75 75 75
4-5 Years (200) 50 50 50 50
6-10 Years (200) 50 50 50 50
Over 11 Years (200) 100 100

The Newcomer Report

With a focus on the total past 10-year newcomer market, and paying specific attention to past 1-year new arrivals and first Canadian bank account opening dynamics, Environics Research will conduct an online survey with a total of 1,300 recent immigrants who landed in Canada no more than 10 years ago.

South Asian (325) Chinese (325) Filipino (325) Other (325)
1 Year or Less (300) 75 75 75 75
2 Years (300) 75 75 75 75
3 Years (300) 75 75 75 75
4-5 Years (200) 50 50 50 50
6-10 Years (200) 50 50 50 50

The Chinese and South Asian Canadians Report

With a focus on the two largest cultural groups in Canada, and the ability to deep dive by tenure, region and other subgroups of interest (e.g., Cantonese vs. Mandarin-speaking Chinese), Environics Research will conduct an online survey with a total of 850 recent immigrants (425 each for Chinese and South Asian).

South Asian (425) Chinese (425)
1 Year or Less (150) 75 75
2 Years (150) 75 75
3 Years (150) 75 75
4-5 Years (100) 50 50
6-10 Years (100) 50 50
Over 11 Years (200) 100 100

*All survey participants will be at least 18 years of age, and also identify as one of the decision-makers for their personal or household financial needs. Participants will have the choice of responding to the survey in one of the following languages/scripts: English, French, simplified Chinese and traditional Chinese. Results will be weighted using census data projected to 2017 by ethnicity/source country, tenure and region.

Subscribers to the 2018 study can also choose to add additional modules or proprietary questions to meet their specific needs (e.g., temporary residents, general population, etc.)

Information scope

  • Financial goals and attitudes towards managing finances
  • Overall market penetration of financial institutions
  • Market penetration of financial institutions by product
  • Satisfaction with, and likelihood to recommend, current main financial institution, and likelihood to consider other financial institutions when new needs arise
  • Use of financial products and services
  • First bank dynamics among Canadians who have been in Canada for no more than 5 years
  • Key demographic characteristics
Deliverables
A detailed report in PowerPoint
A custom presentation in Toronto
Detailed computer tabulations
Schedule
Confirmation of participation by: April 15, 2018
In Field June - August 2018

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