Announcement

The Market Strategy group at Environics Research in Toronto is looking for someone to join our team.

 

Market Strategy is a consumer lifestyle-focused practice offering strategic insight and direction to clients across a range of industries, including travel and tourism, real estate, technology/ecommerce and arts and culture. The heart of our work lies at the intersection of business issues and research questions, and we approach each client problem with unshakeable curiosity and creative rigour. Rooted in our keen perception and interest in human behaviours and motivations, our group delivers research-based counsel that helps clients target and engage meaningfully with their customers or audiences.  We support not only marketers but anyone who needs to better understand and connect with a population; we add value to a diversity of creative, digital, and PR projects.

 

From branding, product/service development, and communications to customer experience, market context, and target market profiling, we help our clients make smart decisions by acting on the evidence. As consultants and problem-solvers, we synthesize a range of data from disparate sources to draw out the critical conclusions and make meaningful business recommendations. Our tool kit includes a range of innovative MR approaches (qualitative and quantitative), as well as syndicated studies, social values research, social media analysis, consultation, geo-demographics, and more. We seek any opportunity to blend emerging research technologies with traditional research methods to produce agile and forward-thinking solutions for our clients.

 

The Position

Reporting to the Vice President of Market Strategy, the ideal candidate will likely come from a professional background that includes three to five years of experience in conducting both quantitative and qualitative marketing research projects (preferably focused on consumer insights, travel and tourism, technology, culture and media, and/or B2B).

 

The Market Strategy team operates with an entrepreneurial spirit, within a collaborative, flexible and dynamic work environment. Within the role, you will contribute to our team across all aspects of the project lifecycle, including proposal/pitch, research design, project management, interpretation and analysis, reporting, presentations, and client consultation.   An understanding of the challenges facing market research from external factors, as well as a firm understanding of the business and marketing challenges faced by brands in our client sectors would be considered an asset.

 

You possess:

  • A post-secondary degree, preferably in business, marketing, or social science
  • Post-graduate certification or training in a marketing research or analyst program, the MRIA’s CMRP courses, or similar undergraduate/graduate training
  • Experience working with a range of quantitative and qualitative methods
  • A proven ability to effectively work independently and as part of a team in a fast-paced environment
  • Strong organizational skills and the ability to manage multiple clients and/or projects at once
  • Demonstrated analytical and data synthesis abilities, from designing research all the way to interpretation and presentation
  • Exceptional attention to detail
  • Strong communication, data visualization, story-telling skills, and the ability to comfortably present to a range of audiences
  • Demonstrated client-service, relationship-building and business development skills
  • Fully-proficient in English (written and oral)

The following qualifications are also assets:

  • Masters of Business Administration (MBA) or similar
  • Experience conducting qualitative research (moderating focus groups, in-depth interviews, online discussions)
  • A professional certification in marketing research, such as CMRP, PRC, or similar designation

Please contact Susan Seto (susan.seto@environics.ca) to apply.

All applications will be held in the strictest confidence. Only those selected for in-person interviews will be contacted.

About Environics Research

Environics Research delivers evidence-based solutions to clients working in a range of sectors and industries. Our team is drawn from a number of disciplines—from business and marketing to sociology and urban affairs. This mix makes Environics Research a creative and intellectually vibrant research consultancy, where methodological rigour and unrivaled analytical capabilities come together. Our experience, our people, and our sophisticated tool kit help our clients get answers to their most important questions. As a company, we value and invest in developing our people, and embrace a flexible and autonomous work culture.

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