Prospectus

Our 2016 Diwali Syndicated Study is an extremely cost-effective way to evaluate the success of your company’s Diwali campaigns.

This study is a shared vehicle, but will provide you with your own proprietary effectiveness measures.

You can choose from one of the following two options:

OPTION 1:    

Overall campaign awareness by media, positive response and relevance of the campaign

200 first generation South Asian Canadians

OPTION 2:

Overall campaign awareness by media, positive response and relevance of the campaign + brand impact and campaign persuasion

*NEW* Larger sample size allows for deeper diagnostics on campaign effectiveness among those aware, including brand impact and campaign persuasion.

400 first generation South Asian Canadians

In addition to your own proprietary campaign effectiveness results, you will also have access to the following syndicated information on the 2016 Diwali:

  • Unaided recall of Diwali advertising campaigns
  • Special shopping behaviour (stores visited for Diwali shopping, flyers and categories prompting the trips)
  • Special events attended
  • Media consumer

All results reported by region and tenure in Canada

Methodology

Online survey (so that your campaign can be embedded)

Timing & Costs

*The above prices are in Canadian dollars, excluding HST. Proprietary questions are available to subscribers. Please contact us to confirm pricing.

Find out how we can help your organization