Listen to Keith Neuman, Executive Director of the Environics Institute, discussing a recent study that breaks Millennials into six unique tribes based on their social values on CBC’s The Calgary [...]
Building your brand
With a focus on lifestyle and emotional drivers, we get to the heart of what motivates your consumers to engage. By utilizing our deep database of Canadian and international social values along with our Branding Equity Builder, we’ll help you grow your brand by communicating relevantly to your audience.
Here are just some of the specific capabilities and insights we’ve provided:
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