Health and Wellness

With major shifts towards patient empowerment and changing social values among physicians, understanding the health and wellness sector is harder than ever. With the help of proprietary platforms like MDConnect™ and PatientConnect™ , we can provide clarity on these new realities, while we work with you to implement effective new strategies. Here are just some of the specific capabilities and insights we’ve provided:

• Capabilities and Insights
• Products

Capabilities and Insights

The Expanding Role Of Pharmacists In Canadian Healthcare

November 30, 2016

Data from a survey that we recently conducted indicates that 4 in 10 Canadians have consulted with their pharmacists on health issues.

Patients Are More Than Just Their Age: The Importance of Segmentation in the Health and Wellness Industry

September 26, 2016

New data is indicating younger Canadians are moving heavily toward relying on information found online to make their healthcare decisions, while older Canadians are tending to stick with more [...]

Doing More With Less: The Future Of Pharmaceutical Sampling

April 23, 2015

Environics has found that, on average, 43% of samples distributed were not going to the right physicians

Promoting Healthcare Brands In Categories Dominated By Generics

February 5, 2015

There has been a shift toward generics and, for branded pharmaceutical companies, fighting that switch means implementing a 2 pronged marketing strategy.

Healthcare Brand Planning – 5 Best Practices to Avoid Mediocrity

January 19, 2015

Environics’ Health and Wellness team has put together a list of 5 practices to make your next round of brand planning the best it can be

Missing the Mark in Patient Marketing and Professional Sales

November 4, 2014

Despite the lip service of patient centricity, pharma brand strategy and tactics still primarily focus on the physician.

#ALSIceBucketChallenge

August 21, 2014

As the internet is flooded with ALS Ice Bucket Challenges from friends, family and celebrities, Environics looks at why this campaign has been so successful.

Allergan Response to Valeant Takeover Bid

July 23, 2014

Environics’ Health and Wellness team explores the potential for a wave of restructuring in the pharma industry.

Patient Support Programs Becoming Latest Target to Control Health Costs

July 10, 2014

Environics’ Health and Wellness team describes why reducing health costs by decreasing the number of people who receive therapy is a shortsighted policy.

World Anti Counterfeiting Day

June 5, 2014

It’s World Anti Counterfeiting Day and the Health and Pharma team wanted to explore how big of a problem this actually is.

IBM’s “Watson” the Future of Cancer Prognosis Tools?

June 4, 2014

IBM’s “Watson” is a topic that deserves greater attention as we look toward the future of prognosis for various forms of cancer.

Yervoy Dominates Physician Conversations at ASCO

June 3, 2014

Following the clinical trial results release yesterday, Tweet volume relating to melanoma swelled, making #melanoma a top cancer discussed at ASCO

Immunotherapy – The Way of the Future?

June 3, 2014

New studies revealed at the American Society of Clinical Oncology (ASCO), show promising results from new Immunotherapies for Melanoma and Cervical Cancer.

#ASCO14: A Year Over Year Twitter Review

June 3, 2014

Environics’ Health and Wellness team analyze #ASCO14 through Twitter conversations.

Is Twitter the New Communication Tool for Medical Professionals?

June 2, 2014

This study showed that, from their study population, approximately 1/3 of physicians are tweeting an average of 20+ tweets on oncology.

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Products

MDConnect™

November 24, 2016

MDConnect™ is a unique segmentation tool that combines Environics robust values-based segmentation model and physician-level data from QuintilesIMS to create a predictive analytics model that [...]

PatientConnect™

November 16, 2016

PatientConnect™ can be used in conjunction with your current marketing and communications strategies to segment patients into five distinct groups based on the opinions and perceptions we have [...]

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